Google Marketing Platform: 5 Tips to Power Your 2023 Marketing Strategy
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Google Marketing Platform: 5 Tips to Power Your 2023 Marketing Strategy

When making plans for the year ahead, it may be tempting to turn to well-worn marketing tactics — those that have always driven consistent results. Instead, why not take the opportunity in 2023 to add in new, effective ways of doing things? We call this approach “tried-and-new”. Here are some of the highest-impact improvements to Google Marketing Platform from 2022. These new solutions are designed to…

BigCommerce merchants can now reach new customers across Google
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BigCommerce merchants can now reach new customers across Google

Since our earliest days, Google has been devoted to democratizing information and creating helpful resources that are accessible to as many people as possible. We’ve since extended that ethos to online shopping, building an open and free ecosystem that connects merchants and customers around the world. Starting today, we are making it even easier for BigCommerce’s 60,000 merchants to show up across Google. BigCommerce…

Local is Now Digital: Understanding the New Local Shopper
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Local is Now Digital: Understanding the New Local Shopper

COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy. For example, search interest for products like the “best exercise bikes,” “best ring lights” and “best air fryers” increased by 100% or more in the last year. To make it easier for consumers to discover top products and the best places to buy…

Increase Web Site Traffic
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Increase Web Site Traffic

A webmaster seeking to increase web site traffic faces many challenges in the age of the search engine — especially when attempting to find web marketing services to match his or her CMS system. Implementation of SEO for CMS based websites can be highly challenging. It is important that we find a reliable SEO Campaign Management Specialist to implement SEO for your websites. Santa…

6 Ways To Improve Your Web Site This Summer
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6 Ways To Improve Your Web Site This Summer

It’s summer in California and who wants to spend time worrying about websites when there is so much else to do? You’ve got Father’s Day, graduations, weddings, and backyard barbeques. But your web marketing strategy can’t wait until September unless you don’t mind letting your competitors steal all your customers! As a web marketing agency, LAUNCH805 develops websites that work hard all year long….

Get Your Online Marketing Plan Ready For The Holidays
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Get Your Online Marketing Plan Ready For The Holidays

Can you believe it? The holiday season is here, though it seems like 2014 just started. From the team here at LAUNCH805, we’d like to take a moment to wish you a happy Thanksgiving, and a prosperous and safe holiday season. For the companies out there, you likely know that it’s time that you start planning for holiday marketing. With an economy that is finally…

Why Your Website Strategy Doesn’t Get any ROI
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Why Your Website Strategy Doesn’t Get any ROI

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker Let’s face it – you’re still not happy with the results your website is generating for you. You’ve changed designs, updated copy, and added new photos, but it still doesn’t seem to be gaining any traction. At LAUNCH805 we offer personal and ethical search engine…

How To Make Your Website Sexier
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How To Make Your Website Sexier

Does sex sell? Many marketers think it does. Just ask the editors of Sports Illustrated whether having images of bikini-clad models on their cover helped sell any magazines! Consumers want to be associated with products, services and brands that help them feel good about themselves. Your company may be able to increase its sales by having a website that plays into this need for…

First Impressions Are Everything
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First Impressions Are Everything

What does a 30 second commercial have in common with your home page? Both must effectively communicate a USP, or unique value proposition, in under 30 seconds. Did you know that the large majority of visitors at your web site leave after 30 seconds, never to return again? Let’s examine this a bit further. There’s an old marketing mantra; “It’s better to be different…

What does a search engine look like?
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What does a search engine look like?

In the words of Swiss technophilosopher René Berger, “It’s becoming impossible not to visit with Google daily”. But when you do, what do you visit exactly? In other words: what does a search engine really look like? It actually looks like this: This picture of Google’s new server farm in The Dalles, Oregon was published a couple weeks ago in the New York Times. The facility,…