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Track SEO Performance More Clearly Using Google Search Console’s Weekly and Monthly Views
Search traffic rarely moves in a straight line. It rises, dips, stalls, and spikes; sometimes for reasons that have nothing to do with SEO performance at all. Yet for years, Search Console charts have forced us to view everything through a daily lens. Daily data has its place. We use it to catch problems fast. But it’s not how businesses grow, and it’s not…
Gemini Enterprise and What It Signals for Local SB Businesses Using AI the Smart Way
Every year, Google announces a new AI product that sounds impressive but feels disconnected from the reality of running a local business. Gemini Enterprise is different, not because most small businesses will use it directly, but because it shows exactly where AI is headed and how it will shape marketing, websites, and operations at every level. At LAUNCH805, we pay close attention to these…
Google Ads and YouTube: Why Local Brands Should Care About the Full Picture of Video Marketing
For years, local businesses have had the same question when it comes to video marketing: Is this actually working, or does it just look good on paper? Google is finally starting to answer that question in a way that makes sense for real businesses, not just massive brands with endless ad budgets. With the introduction of YouTube’s new Brand Pulse report, Google Ads is…
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