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Why You Should LIKE Other Posts On Social Media
Taking the time to like other people’s (or business’s) posts is an important aspect of social engagement. By liking, sharing, and commenting on someone else’s post, you expand your social media presence. The engagement you have with them appears on other people’s pages and news feeds. It is also likely that you will attract the person you have liked, shared or commented on. In…
UTM Tags: Measure Effectiveness of your Website Marketing Campaigns
In today’s digital age, having a website for your business is essential. But just having a website is not enough. You need to be able to measure the performance of your website and your marketing campaigns to know if they are generating the desired results. This is where UTM tags come in. UTM tags, also known as Urchin Tracking Modules, are small snippets of…
4 New Ways Google is Helping Marketers Improve Data Strategies and App Measurement
Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we’re announcing new ways to bolster first-party data strategies and enhance iOS campaign performance and reporting: Boost performance with a streamlined data setup Google tag gateway for advertisers Tags help you understand how people interact with your website and ads. Our new Google tag gateway for advertisers makes it easy to…