We’re introducing new reporting to Performance Max to give you insights into your channel performance, Search terms, and assets. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your results. And now, it’s used by over one million advertisers! 1 We’re dedicated to constantly improving it so that you can achieve your business goals across all of…
Today’s creators are more than entertainers; they’re entrepreneurs building their own production teams, crafting business strategies and redefining content creation that includes everything from long-form videos and livestreams to bite-sized Shorts. And they have incredible reach — as attendees at South by Southwest heard last week when some of our top YouTube creators shared how they built their fandoms. We know that brands want to tap…
YouTube CEO — 2025 Big Bets for Creators
New controls and reporting improvements are coming to Performance Max. In 2024, we launched a suite of powerful Performance Max features centered around improving controls and reporting capabilities. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your performance. In 2025, we’ll continue growing Performance Max in several key areas to help you improve results…
Multimodal AI, enhanced enterprise search and more: Be sure to check out all of Google Cloud’s thoughts on how AI will impact businesses this year. From personalized recommendations on your favorite streaming service to AI-powered agents that help you plan your day, artificial intelligence is already changing our lives. And for businesses, it’s about to get even bigger: 2025 will be a pivotal year…
Even though today’s digital landscape is increasingly complex, reaching your audience doesn’t have to be. Today, we’re announcing a suite of new ways for your brand to stand out and make valuable connections on YouTube, including on Shorts and with YouTube creators. What’s happening on YouTube is unlike anywhere else on the internet. It’s where billions of viewers intentionally choose content they love and…
YouTube’s annual event brings new creation tools, expanded ways to build communities and fresh new features for viewer interaction and creator monetization. At Made on YouTube in New York, we put the spotlight on YouTube’s goal to give everyone the opportunity to express their creativity, build community and drive long-lasting businesses. From the biggest creators and artists to the next generation just getting their…
Now advertisers can use Microsoft automated bidding in their Search Ads 360 bid strategy. Enterprise advertisers care about reaching customers and fueling performance across search engines and channels. And this makes sense; typically, advertisers that adopt Search Ads 360 multi-channel / engine optimization portfolios can expect to see 5% more conversions or conversion value as compared to optimizing channels and engines independently 1 . To give…
Streaming officially has a new leader. In a Kantar survey of weekly video viewers, over half said the first app they opened on their TV screen was YouTube.1 And the latest Nielsen Gauge Report shows YouTube leading streaming watch time on connected TV (CTV) — for the ninth month in a row. Why? Simply put, viewers want choice and variety. Whether it’s music videos, NFL Sunday Ticket, free-to-watch…
Expand beyond existing customers with lookalike segments
