Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs
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Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs

ByEmma Ross

Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study…

What’s next for Analytics 360
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What’s next for Analytics 360

ByEmma Ross

Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors and solves for unknowns in the consumer process. Since introducing Google Analytics 4, we’ve continued to invest in building solutions that fit the needs of…

Google Ads: 7 Tips For Local Businesses in 2023
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Google Ads: 7 Tips For Local Businesses in 2023

ByTaylor Reaume

Did you know that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase? As a local business, it’s a top priority for your ads to be seen and used. But to do that, they have to reach their target audience. They also have to be so appealing…

Google Local Services Ads: 7 PRO Tips for 2023
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Google Local Services Ads: 7 PRO Tips for 2023

ByTaylor Reaume

Google Local Service ads empower small businesses to advertise on Google and receive leads directly from potential customers. Google Local Service ads appear on the top of the SERP’s – or search engine results page – when people search for services within your area. By interacting with the ads, they will be able to see a list of all of the participating local services…

Video Marketing Strategy – Top 4 Online Video Tools in 2023
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Video Marketing Strategy – Top 4 Online Video Tools in 2023

ByTaylor Reaume

Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for local businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Videos sent through emails, put on company websites, or posted on social media feeds attract…

Google Ads Dynamic Remarketing: 7 PRO TIPS
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Google Ads Dynamic Remarketing: 7 PRO TIPS

ByTaylor Reaume

Dynamic remarketing allows companies to target their selected audience using information generated when the viewer clicks on a specific product or engages with a particular advertisement. In this way, the seller can show ads that are more likely to convert to a sale. The goal is to encourage the viewer to revisit the app or website for further consideration. Brands producing ads on websites…

Google Ads Geofencing: 7 PRO TIPS
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Google Ads Geofencing: 7 PRO TIPS

ByTaylor Reaume

Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…

Google Ads Experiments: 7 PRO TIPS
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Google Ads Experiments: 7 PRO TIPS

ByTaylor Reaume

With Google’s own estimate that companies receive $2.00 in revenue for every $1.00 spent on Google Ads, it’s easy to see why so many companies rely upon Google Ads to generate leads and opportunities. Google ads appear any time someone goes online. With today’s estimates that there are over 15 billion mobile phones, this means your ads can reach anyone, anywhere. However, it’s not…

Remarketing Campaigns Increase Your ROI
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Remarketing Campaigns Increase Your ROI

ByTaylor Reaume

When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…

Google Ads: Automatic Bidding vs. Manual Bidding
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Google Ads: Automatic Bidding vs. Manual Bidding

ByTaylor Reaume

For many companies, Google Ads is an easy and effective way to promote their products and brand. Google Ads levels the playing field for smaller companies by enabling them to advertise without laying out large sums of capital. Recently, Google has gone even further by offering the option of allowing artificial intelligence (AI) to run pay-per-click (PPC) campaigns. This is a risky gambit for…