Taking the time to like other people’s (or business’s) posts is an important aspect of social engagement. By liking, sharing, and commenting on someone else’s post, you expand your social media presence. The engagement you have with them appears on other people’s pages and news feeds. It is also likely that you will attract the person you have liked, shared or commented on. In…
In today’s digital age, having a website for your business is essential. But just having a website is not enough. You need to be able to measure the performance of your website and your marketing campaigns to know if they are generating the desired results. This is where UTM tags come in. UTM tags, also known as Urchin Tracking Modules, are small snippets of…
Introducing AI Max for Search campaigns, a comprehensive suite of targeting and creative enhancements that brings the best of Google AI to help you take your Search campaigns to the next level. AI is unleashing the full potential of Google Search by enabling it to become more exploratory and multimodal. It’s transforming into an even more helpful engine for discovery and decision-making, with AI-powered…
Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we’re announcing new ways to bolster first-party data strategies and enhance iOS campaign performance and reporting: Boost performance with a streamlined data setup Google tag gateway for advertisers Tags help you understand how people interact with your website and ads. Our new Google tag gateway for advertisers makes it easy to…
Learn more about how AI is helping us catch suspicious edits and fake five-star reviews — and the progress we made in 2024 to keep contributed content helpful for all. From reviews and ratings to photos and phone numbers, Google Maps is full of helpful information that connects people with local businesses. That’s why we’ve long invested in technology like AI and highly trained analysts to…
When Gemini helps with tedious tasks, teams can focus on creativity. Generative AI has created new ways for media and entertainment businesses to change their creative processes and captivate audiences worldwide. Gemini, our most capable family of AI models yet, is helping lead the charge, allowing teams to experiment with text, images, audio, video and more to push the boundaries of creativity. Here are four…
How to cut through with compelling ad experiences across Display inventory. In an evolving digital landscape, it’s becoming more complex to engage consumers and truly resonate with their interests. For advertisers, that means it’s now critical to connect with customers across a wider range of channels to meet them where they are. Google Display Ads (GDA) are a powerful tool for building those connections….
We’re introducing new capabilities in Google Ads to help you create and use assets that resonate with your audience. As an advertiser, your creative is often the first impression potential customers have of your brand. You need to make sure your assets are as visually engaging and varied as possible so they resonate with the different needs of your audience and help you achieve…
Boost your performance with the latest Demand Gen updates. Learn about the new features designed to help you create and convert demand across YouTube and Google’s visual surfaces. In today’s complex digital landscape, consumers turn to visual-first content to get ideas and inspiration across platforms. To stay relevant, brands need to show up when and where it matters most to their audience. YouTube, for…
New controls and reporting improvements are coming to Performance Max. In 2024, we launched a suite of powerful Performance Max features centered around improving controls and reporting capabilities. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your performance. In 2025, we’ll continue growing Performance Max in several key areas to help you improve results…
