Taking the time to like other people’s (or business’s) posts is an important aspect of social engagement. By liking, sharing, and commenting on someone else’s post, you expand your social media presence. The engagement you have with them appears on other people’s pages and news feeds. It is also likely that you will attract the person you have liked, shared or commented on. In…
In today’s digital age, having a website for your business is essential. But just having a website is not enough. You need to be able to measure the performance of your website and your marketing campaigns to know if they are generating the desired results. This is where UTM tags come in. UTM tags, also known as Urchin Tracking Modules, are small snippets of…
Thousands of people gathered in San Francisco this week to learn about the newest updates and technologies at Google Cloud Next 2023. Our advances in AI were a major focus especially how we’re working with other companies to bring AI technology into the real world. Here’s how companies around the globe are using Google Cloud’s AI services to move their businesses forward — whether it’s helping customers…
Billions of people turn to Google every day for access to trustworthy information and content, and we take this responsibility seriously. Our terms of service, product policies, developer policies and community guidelines all exist to keep users safe as we strive to deliver on our mission to make information universally accessible. Today, we’re launching the Transparency Center — a central hub for you to learn more…
We were pleased to take part in the Biden Administration’s symposium today focused on multi-factor authentication (MFA), continuing the industry’s ongoing efforts to strengthen authentication for online security. Today, we’re happy to report that more than 70% of Google Accounts, owned by people regularly using our products, automatically benefit from second factor authentication that confirms their identity when a suspicious sign-in is detected. For…
Price comparison lets you compare a product’s price across retailers.
At I/O this year, we announced ways we’re making AI more helpful for everyone. That includes rolling out our new “Help me write” feature in Gmail to users in Workspace Labs to make composing emails easier than ever. But that’s just the latest AI update on the Gmail front. All Gmail users already have access to a host of other AI-powered features — and have,…
For some time we and others in the industry have been working on a simpler and safer alternative to passwords. While passwords will be with us for some time to come, they are often frustrating to remember and put you at risk if they end up in the wrong hands. Last year — alongside FIDO Alliance, Apple and Microsoft — we announced we would begin…
Did you know that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase? As a local business, it’s a top priority for your ads to be seen and used. But to do that, they have to reach their target audience. They also have to be so appealing…
In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.1 That’s because travelers often come to Google to research and decide where they want to stay. As a hotelier, you have an opportunity to ensure that potential customers on Google see you in the best light which will, in turn, help grow your business…
