THE CORRECT WAY TO NAME YOUR PHOTOS FOR IMAGE SEO SEO (Search engine optimization) is the process of optimizing a website to generate the maximum number of organic (non-paid) visits from search engines. The question on many business owners’ minds these days is: How do I get seen in a sea of similar websites? Correctly naming your image files for optimal SEO, is a great way…
Schema markup and Structured data are an SEO tool that can help improve the click through rate of your website on the search engine results page (SERP). While schema and structured data are not required they are highly recommended by all major search engines to help them pull the best data from your website in a way that makes it easy for users to…
Digital marketing is a multidimensional industry that utilizes a vast amount of consumer data. As a result, a well-implemented regulatory framework is required to ensure that consumer protection remains a high priority. Measures such as the California Consumer Privacy Act have been established in the local and global legal community to necessitate the urgent need for data privacy and protection in the digital marketing…
Did you know that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase? As a local business, it’s a top priority for your ads to be seen and used. But to do that, they have to reach their target audience. They also have to be so appealing…
Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…
Google Ads Remarketing is a feature that allows you to personalize your ad campaign for people who have already visited your site. It targets your adverts to these visitors as they browse the web and utilize apps. Read on for 7 Pro Tips regarding Google Ads Remarketing. What are my Google Ads Remarketing options and their features? Standard remarketing: This feature allows you to show…
Is There a Better Way to Track Your Phone Calls? Most people enjoy the sound of a phone ringing, especially in business (unless it’s the car warranty people, of course!). For entrepreneurs and small business owners, the sound of a phone ringing is a very good thing indeed. It means people are interested in your business and called to find more information, or perhaps…
Ever heard of QR codes? Unless you work in the marketing industry, chances are you’ve probably only heard of them occasionally. A QR code is essentially an enhanced version of the average barcode. However, they can hold roughly 350 times the amount of information that could be stored on a typical one dimensional barcode. QR codes saw a sharp increase in popularity when they were…
With Google’s own estimate that companies receive $2.00 in revenue for every $1.00 spent on Google Ads, it’s easy to see why so many companies rely upon Google Ads to generate leads and opportunities. Google ads appear any time someone goes online. With today’s estimates that there are over 15 billion mobile phones, this means your ads can reach anyone, anywhere. However, it’s not…
YouTube is inarguably the biggest platform for video creators to potentially reach millions of people around the globe. The problem many creators face is how to get those views. If you’re a marketer or content developer looking to boost your YouTube views for free, the process can take time and effort. But if done correctly, you’ll be rewarded with more views, a better user…
