Google Search Ads
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Google Ads: Unlock Next-Level Performance with AI Max for Search Campaigns

ByEmma Ross

Introducing AI Max for Search campaigns, a comprehensive suite of targeting and creative enhancements that brings the best of Google AI to help you take your Search campaigns to the next level. AI is unleashing the full potential of Google Search by enabling it to become more exploratory and multimodal. It’s transforming into an even more helpful engine for discovery and decision-making, with AI-powered…

Google Data Strategies And App Measurement
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4 New Ways Google is Helping Marketers Improve Data Strategies and App Measurement

ByEmma Ross

Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we’re announcing new ways to bolster first-party data strategies and enhance iOS campaign performance and reporting: Boost performance with a streamlined data setup Google tag gateway for advertisers Tags help you understand how people interact with your website and ads. Our new Google tag gateway for advertisers makes it easy to…

Google Reporting And Ai
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Channel Performance and More Reporting Coming to Performance Max

ByEmma Ross

We’re introducing new reporting to Performance Max to give you insights into your channel performance, Search terms, and assets. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your results. And now, it’s used by over one million advertisers! 1 We’re dedicated to constantly improving it so that you can achieve your business goals across all of…

Google Youtube Brandconnect
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How Brands can Collaborate with the Perfect Creator Using YouTube BrandConnect

ByEmma Ross

Today’s creators are more than entertainers; they’re entrepreneurs building their own production teams, crafting business strategies and redefining content creation that includes everything from long-form videos and livestreams to bite-sized Shorts. And they have incredible reach — as attendees at South by Southwest heard last week when some of our top YouTube creators shared how they built their fandoms. We know that brands want to tap…

google display advertising
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Boosting Reach and Performance with Google Display Ads

ByEmma Ross

How to cut through with compelling ad experiences across Display inventory. In an evolving digital landscape, it’s becoming more complex to engage consumers and truly resonate with their interests. For advertisers, that means it’s now critical to connect with customers across a wider range of channels to meet them where they are. Google Display Ads (GDA) are a powerful tool for building those connections….

Google Cloud Gen Ai Search
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New Creative Updates to Help Advertisers Generate Lifestyle Imagery

ByEmma Ross

We’re introducing new capabilities in Google Ads to help you create and use assets that resonate with your audience. As an advertiser, your creative is often the first impression potential customers have of your brand. You need to make sure your assets are as visually engaging and varied as possible so they resonate with the different needs of your audience and help you achieve…

Google Mobile Search Ads
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Google Search Ads and the Importance of Landing Page Navigation

ByEmma Ross

A closer look at a recent ads quality update. We think a lot about how and when ads can appear in Search. Our goal is to show you the most helpful and relevant ads, which is why we look at a variety of signals when determining what ads you see. Today, we’re sharing an example of how we recently refined our ads quality systems…

Google Search Ads
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Google Ads: New Ways to Help You Drive Performance with Demand Gen

ByEmma Ross

Boost your performance with the latest Demand Gen updates. Learn about the new features designed to help you create and convert demand across YouTube and Google’s visual surfaces. In today’s complex digital landscape, consumers turn to visual-first content to get ideas and inspiration across platforms. To stay relevant, brands need to show up when and where it matters most to their audience. YouTube, for…

Google Performance Max
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Google Ads: Kick Off 2025 with New Performance Max Features

ByEmma Ross

New controls and reporting improvements are coming to Performance Max. In 2024, we launched a suite of powerful Performance Max features centered around improving controls and reporting capabilities. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your performance. In 2025, we’ll continue growing Performance Max in several key areas to help you improve results…