Taking the time to like other people’s (or business’s) posts is an important aspect of social engagement. By liking, sharing, and commenting on someone else’s post, you expand your social media presence. The engagement you have with them appears on other people’s pages and news feeds. It is also likely that you will attract the person you have liked, shared or commented on. In…
In today’s digital age, having a website for your business is essential. But just having a website is not enough. You need to be able to measure the performance of your website and your marketing campaigns to know if they are generating the desired results. This is where UTM tags come in. UTM tags, also known as Urchin Tracking Modules, are small snippets of…
Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we’re announcing new ways to bolster first-party data strategies and enhance iOS campaign performance and reporting: Boost performance with a streamlined data setup Google tag gateway for advertisers Tags help you understand how people interact with your website and ads. Our new Google tag gateway for advertisers makes it easy to…
We’re introducing new reporting to Performance Max to give you insights into your channel performance, Search terms, and assets. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your results. And now, it’s used by over one million advertisers! 1 We’re dedicated to constantly improving it so that you can achieve your business goals across all of…
Learn more about how AI is helping us catch suspicious edits and fake five-star reviews — and the progress we made in 2024 to keep contributed content helpful for all. From reviews and ratings to photos and phone numbers, Google Maps is full of helpful information that connects people with local businesses. That’s why we’ve long invested in technology like AI and highly trained analysts to…
When Gemini helps with tedious tasks, teams can focus on creativity. Generative AI has created new ways for media and entertainment businesses to change their creative processes and captivate audiences worldwide. Gemini, our most capable family of AI models yet, is helping lead the charge, allowing teams to experiment with text, images, audio, video and more to push the boundaries of creativity. Here are four…
Today’s creators are more than entertainers; they’re entrepreneurs building their own production teams, crafting business strategies and redefining content creation that includes everything from long-form videos and livestreams to bite-sized Shorts. And they have incredible reach — as attendees at South by Southwest heard last week when some of our top YouTube creators shared how they built their fandoms. We know that brands want to tap…
How to cut through with compelling ad experiences across Display inventory. In an evolving digital landscape, it’s becoming more complex to engage consumers and truly resonate with their interests. For advertisers, that means it’s now critical to connect with customers across a wider range of channels to meet them where they are. Google Display Ads (GDA) are a powerful tool for building those connections….
YouTube CEO — 2025 Big Bets for Creators
A closer look at a recent ads quality update. We think a lot about how and when ads can appear in Search. Our goal is to show you the most helpful and relevant ads, which is why we look at a variety of signals when determining what ads you see. Today, we’re sharing an example of how we recently refined our ads quality systems…
