Taking the time to like other people’s (or business’s) posts is an important aspect of social engagement. By liking, sharing, and commenting on someone else’s post, you expand your social media presence. The engagement you have with them appears on other people’s pages and news feeds. It is also likely that you will attract the person you have liked, shared or commented on. In…
In today’s digital age, having a website for your business is essential. But just having a website is not enough. You need to be able to measure the performance of your website and your marketing campaigns to know if they are generating the desired results. This is where UTM tags come in. UTM tags, also known as Urchin Tracking Modules, are small snippets of…
Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study…
Every day, people turn to Search to find the best of what the web has to offer. We’ve long had policies and automated systems to fight against spammers, and we work to address emerging tactics that look to game our results with low-quality content. We regularly update those policies and systems to effectively tackle these trends so we can continue delivering useful content and…
From sending emails to scrolling through social media, our lives are very much online. Every click, login, and piece of information we share builds our digital footprint, one that requires constant protection from online threats like scams and malware. Implementing best practices to stay safe online can feel overwhelming, but don’t worry — we’re here to help! We asked two of our experts to…
Today, we’re excited to reaffirm our support for the Right to Repair movement by releasing our first white paper on repair while endorsing proposed Oregon Right to Repair legislation that offers a compelling model for other states to follow. We applaud the efforts of Oregon state senator Janeen Sollman in advancing a common sense repair bill. This legislation represents an inclusive compromise that brings…
In 2024, we are helping people find ways to live more sustainably — from travel to home energy to thrifting. Here’s a look at 10 ways our products and features can help you make more sustainable choices. 1. Get more sustainable choices when you travel You can now find relevant train routes when you search for flights in Google Search making it easier to…
As more people use their devices for mobile banking and money management, fraudsters and criminals are increasingly using malicious apps to steal money or account information. Scammers often send phishing messages trying to get you to download a fraudulent app that’s designed to get your financial credentials, either through surveillance or by acting like a legitimate app. These phishing messages may appear to come…
Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors and solves for unknowns in the consumer process. Since introducing Google Analytics 4, we’ve continued to invest in building solutions that fit the needs of…
Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…
