Taking the time to like other people’s (or business’s) posts is an important aspect of social engagement. By liking, sharing, and commenting on someone else’s post, you expand your social media presence. The engagement you have with them appears on other people’s pages and news feeds. It is also likely that you will attract the person you have liked, shared or commented on. In…
In today’s digital age, having a website for your business is essential. But just having a website is not enough. You need to be able to measure the performance of your website and your marketing campaigns to know if they are generating the desired results. This is where UTM tags come in. UTM tags, also known as Urchin Tracking Modules, are small snippets of…
For 25 years Google has been proud to develop tools to help small businesses. Google is proud to celebrate small business owners with a new hub with resources to help them grow online. Twenty-five years ago, Google introduced digital ads to its search engine. I’ve had the privilege of seeing the incredible journey from the early days of AdWords to today’s sophisticated, AI-powered solutions….
Just in time for the holidays — look no further than Gmail to help stay on top of incoming deliveries and the best deals for you. Ahead of the busy shopping season, we’re introducing updates in Gmail to help you stay on top of deliveries and find the most relevant deals and offers. A simpler way to track purchases and deliveries First, we’re rolling…
Holiday shopping looks different this year. Consumers are able to be more deliberate with their purchases, turning the holiday season from a two-week sprint into a three-month marathon from October through the New Year. At the same time, the pace of AI change has never been faster. The retail landscape continues to shift, altering how consumers search, discover and ultimately shop. In this atmosphere…
Starting in October, we’ll be unifying all Local Services Ads (LSA) badges to create a single, clear signal of a business’ credibility. Moving forward, you’ll see a Google Verified badge icon on all eligible Local Services Ads profiles that have completed the necessary screening and verification process. The new badge will show alongside details of which verification checks a business has passed. We’ll also display the badge dynamically…
See how Googlers are using tools like Gemini and Imagen to save time, spark new ideas and build more helpful products. AI isn’t just something we’re building at Google for our users; we lean on it every day to help us work more effectively. Just like you might use AI in your daily life, Googlers are using tools like Gemini and NotebookLM to automate repetitive tasks, spark creativity…
Invalid traffic — ad activity that doesn’t come from a real person with genuine interest — wastes ad budgets and erodes trust. We’re using large language models to keep advertisers, publishers and users even safer on our platforms. Invalid traffic (IVT) is ad activity that doesn’t come from a real person with genuine interest. It wastes ad budgets, siphons revenue from publishers and erodes trust….
We’re launching Web Guide, a Search Labs experiment that uses AI to intelligently organize the search results page, making it easier to find information and web pages. Web Guide groups web links in helpful ways — like pages related to specific aspects of your query. Under the hood, Web Guide uses a custom version of Gemini to better understand both a search query and content on…
We’re rolling out powerful new capabilities in Google Search, including Gemini 2.5 Pro and Deep Search, to Google AI Pro and AI Ultra subscribers. At I/O, we shared how our latest Gemini models are enabling dramatically more powerful capabilities and features in Search. Now, we’re beginning to roll out access to the Gemini 2.5 Pro model and Deep Search in AI Mode, available for Google AI Pro…
