Local Services Ads is now available for more than 70 types of businesses, including those in categories like education, people care, pet care, wellness and health care. As a local business, it’s important to stay connected to your community, especially when they need a hand from someone they can trust. Like if they need to see a dentist right away, their teenager is anxious…
Automation, store badges and regular monitoring are some ways we help you shop safely on Google. Shopping for something online — especially something big, like a new device or a piece of furniture — can be a little nerve-racking. You might wonder: Is this website legitimate? Will the product look like its picture? Is it safe to share my credit card information? That’s why…
Use this 77-step WordPress checklist guide to save time on how to quickly and efficiently establish your first WordPress website project. 1. WordPress Pre-Development Where do you actually begin then? That’s probably the first thought that crossed your mind. The answer to that problem is provided in this checklist. This specific checklist will be helpful to everyone who is creating a new WordPress website,…
When making plans for the year ahead, it may be tempting to turn to well-worn marketing tactics — those that have always driven consistent results. Instead, why not take the opportunity in 2023 to add in new, effective ways of doing things? We call this approach “tried-and-new”. Here are some of the highest-impact improvements to Google Marketing Platform from 2022. These new solutions are designed to…
Two years ago, we created the Insights page to help you keep up with changing consumer behavior at the height of the pandemic. As the reality of the pandemic has evolved, new challenges like inflation and rapid shifts in consumer preferences have followed. This has made it more difficult than ever for retailers to balance their merchandising and inventory with fluctuating demand during this busy holiday…
As the digital marketing landscape evolves, the need for nimble and durable measurement continues to grow. This is why we made data-driven attribution our default attribution model. It uses your account’s historical data to determine how people interact with your various ads and decide to become your customers. Today, data-driven attribution is the most-used attribution model for conversions used for automated bidding in Google Ads.1 Advertisers…
Did you know that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase? As a local business, it’s a top priority for your ads to be seen and used. But to do that, they have to reach their target audience. They also have to be so appealing…
In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.1 That’s because travelers often come to Google to research and decide where they want to stay. As a hotelier, you have an opportunity to ensure that potential customers on Google see you in the best light which will, in turn, help grow your business…
THE CORRECT WAY TO NAME YOUR PHOTOS FOR IMAGE SEO SEO (Search engine optimization) is the process of optimizing a website to generate the maximum number of organic (non-paid) visits from search engines. The question on many business owners’ minds these days is: How do I get seen in a sea of similar websites? Correctly naming your image files for optimal SEO, is a great way…
Traveling can be a source of joy and excitement, especially when meaningful experiences are involved. In the last year, we’ve seen searches for “fun activities” reach an all-time high in the U.S. That’s why we’re continuing to make it easier for people to discover things to do on Google, and for businesses to connect with these new potential customers as they plan their trips….
