Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs
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Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs

ByEmma Ross

Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study…

New Ways Google is Tackling Spammy, Low-Quality Content on Search
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New Ways Google is Tackling Spammy, Low-Quality Content on Search

ByEmma Ross

Every day, people turn to Search to find the best of what the web has to offer. We’ve long had policies and automated systems to fight against spammers, and we work to address emerging tactics that look to game our results with low-quality content. We regularly update those policies and systems to effectively tackle these trends so we can continue delivering useful content and…

3 ways merchants can use AI this holiday shopping season
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3 ways merchants can use AI this holiday shopping season

ByEmma Ross

Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…

Bard can now connect to your Google apps and services
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Bard can now connect to your Google apps and services

ByEmma Ross

One of the biggest benefits of Bard, an experiment to collaborate with generative AI, is that it can tailor its responses to exactly what you need. For instance, you could ask Bard to start a trip planning Doc for you and your friends, draft up your online marketplace listing, or help explain a science topic to your kids. And now, Bard is getting even better…

7 ways businesses are using Google Cloud AI
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7 ways businesses are using Google Cloud AI

ByEmma Ross

Thousands of people gathered in San Francisco this week to learn about the newest updates and technologies at Google Cloud Next 2023. Our advances in AI were a major focus especially how we’re working with other companies to bring AI technology into the real world. Here’s how companies around the globe are using Google Cloud’s AI services to move their businesses forward — whether it’s helping customers…

Google announces the new Transparency Center
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Google announces the new Transparency Center

ByEmma Ross

Billions of people turn to Google every day for access to trustworthy information and content, and we take this responsibility seriously. Our terms of service, product policies, developer policies and community guidelines all exist to keep users safe as we strive to deliver on our mission to make information universally accessible. Today, we’re launching the Transparency Center — a central hub for you to learn more…

10 Google Maps features that help me navigate more confidently
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10 Google Maps features that help me navigate more confidently

ByEmma Ross

Before Google Maps came along, I got lost while driving more than I’d like to admit. But after many years as a daily Google Maps user — from the early days of printing off maps from my desktop computer to today, with Google Maps as my trusty sidekick anywhere I walk or drive — I no longer worry about getting from A to B….

Google’s commitment to advancing bold and responsible AI, together
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Google’s commitment to advancing bold and responsible AI, together

ByEmma Ross

We’re proud to join with other leading AI companies to jointly commit to advancing responsible practices in the development of artificial intelligence. Today is a milestone in bringing the industry together to ensure that AI helps everyone. These commitments will support efforts by the G7, the OECD, and national governments to maximize AI’s benefits and minimize its risks. We’ve long believed that being bold on AI…