Google Data Strategies And App Measurement
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4 New Ways Google is Helping Marketers Improve Data Strategies and App Measurement

ByEmma Ross

Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we’re announcing new ways to bolster first-party data strategies and enhance iOS campaign performance and reporting: Boost performance with a streamlined data setup Google tag gateway for advertisers Tags help you understand how people interact with your website and ads. Our new Google tag gateway for advertisers makes it easy to…

Google Business Profiles
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Google Marketing: New Ways AI Helps Keep Business Information Trustworthy

ByEmma Ross

Learn more about how AI is helping us catch suspicious edits and fake five-star reviews — and the progress we made in 2024 to keep contributed content helpful for all. From reviews and ratings to photos and phone numbers, Google Maps is full of helpful information that connects people with local businesses. That’s why we’ve long invested in technology like AI and highly trained analysts to…

Gemini On Google Cloud
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4 Ways Media and Entertainment Companies are Using Gemini

ByEmma Ross

When Gemini helps with tedious tasks, teams can focus on creativity. Generative AI has created new ways for media and entertainment businesses to change their creative processes and captivate audiences worldwide. Gemini, our most capable family of AI models yet, is helping lead the charge, allowing teams to experiment with text, images, audio, video and more to push the boundaries of creativity. Here are four…

google display advertising
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Boosting Reach and Performance with Google Display Ads

ByEmma Ross

How to cut through with compelling ad experiences across Display inventory. In an evolving digital landscape, it’s becoming more complex to engage consumers and truly resonate with their interests. For advertisers, that means it’s now critical to connect with customers across a wider range of channels to meet them where they are. Google Display Ads (GDA) are a powerful tool for building those connections….

Google Search Ads
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Google Ads: New Ways to Help You Drive Performance with Demand Gen

ByEmma Ross

Boost your performance with the latest Demand Gen updates. Learn about the new features designed to help you create and convert demand across YouTube and Google’s visual surfaces. In today’s complex digital landscape, consumers turn to visual-first content to get ideas and inspiration across platforms. To stay relevant, brands need to show up when and where it matters most to their audience. YouTube, for…

Google Performance Max
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Google Ads: Kick Off 2025 with New Performance Max Features

ByEmma Ross

New controls and reporting improvements are coming to Performance Max. In 2024, we launched a suite of powerful Performance Max features centered around improving controls and reporting capabilities. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your performance. In 2025, we’ll continue growing Performance Max in several key areas to help you improve results…

Google Cloud Gen Ai Search
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New Tools to Help Retailers Build Gen AI Search and Agents

ByEmma Ross

Learn about Google Cloud’s AI updates from NRF 2025, plus how retailers are already benefiting from AI agents, AI-powered search and more. The retail industry is no stranger to change, but this moment in time feels different. The rapid advancement of AI is creating a sense of urgency and opportunity to meet evolving customer expectations and to help address issues like rising costs and…

Google Cloud Ai Trends
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5 Ways Google AI will Shape Businesses in 2025

ByEmma Ross

Multimodal AI, enhanced enterprise search and more: Be sure to check out all of Google Cloud’s thoughts on how AI will impact businesses this year. From personalized recommendations on your favorite streaming service to AI-powered agents that help you plan your day, artificial intelligence is already changing our lives. And for businesses, it’s about to get even bigger: 2025 will be a pivotal year…

Google Update Google Ai
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24 of Our Favorite Google AI Tips from 2024

ByEmma Ross

Ready or not, 2025 is almost here! Hopefully, this list leaves you feeling prepared. In keeping with tradition here at Google, it’s been a busy year! To help you look back on the many features and tools we announced this year, we rounded up some of our favorite AI tips and tricks from 2024. Hey, maybe they’ll even get you feeling ready to take…

Google Ai Gemini Models
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5 Ways Google’s latest Gemini Models are Changing Retail

ByEmma Ross

In retail, digital transformation is more than a requirement — it’s a race. Already, many retail organizations are embracing generative AI to reimagine ways of working and empower their employees to deliver amazing work. Gemini, our most capable family of AI models yet, can generate text, images, audio, video and code and understand and summarize virtually any type of information, unlocking new points of differentiation…