There are now over one billion shopping sessions happening across Google every day. More consumers are shopping online than ever before, and they’re meeting a brand-new generation of digital-first retailers, each with their own unique products, stories and values to share. At Google, we’re working on more ways to bridge the connection between retailers and consumers, so that retailers can build direct and lasting…
COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy. For example, search interest for products like the “best exercise bikes,” “best ring lights” and “best air fryers” increased by 100% or more in the last year. To make it easier for consumers to discover top products and the best places to buy…
Google’s mission is to organize the world’s information, and organizing product information for shoppers and retailers is an essential part of this mission. In the last year, we’ve introduced several new experiences that enable brands and retailers to list their products for free on Google, whether that’s on Google Search through a product knowledge panel or on the Shopping tab. To best help users find your content…
Take a listen to our new radio commercial, being heard on 92.9 KjEE At Launch 805 our core competency is inbound marketing. We create an advanced inbound marketing strategy using the website as the primary marketing vehicle. When promoting a business, We follow a “multi-touch” marketing approach. By integrating several marketing channels into a single, cohesive strategy, the campaign realizes a higher ROI. Radio advertising…
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A few years ago I read a book called “The 5 Love Languages“, written by well known author Dr. Gary Chapman. The five love languages describe the way we feel loved and appreciated. Depending on our individual personality types, we may feel loved differently than how our partners do. Understanding and decoding these different ways of showing love will help take the guesswork out…
Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we’ve worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful. And every year, we share key actions and data about our efforts to keep the ecosystem safe by enforcing our policies…
There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization. Help inactive players rediscover your game Let’s face it, the…
People reach for their mobile phones throughout the day for help getting things done. And it’s often a mobile app that delivers what they need—whether it’s a new pair of rain boots or a puzzle game to pass the time during a commute. Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal…
The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user experience. Because of this, Google has expanded serving AMPHTML ads not only to AMP pages, but also to regular web pages. As of January this year, 12% of all display ads served by Google are now AMPHTML…
Shoppers turn to Google to find products that are just right for them. And you rely on Google Manufacturer Center to ensure your products are represented well. In fact, more than 5,000 brands use Manufacturer Center to improve their presence on Google. To kick off the new year, we’re making those interactions even better by introducing new ways to show high-quality and inspirational content to shoppers,…
