From the YouTube CEO: Our big bets for 2025
YouTube CEO — 2025 Big Bets for Creators
Google Search Ads and the Importance of Landing Page Navigation
A closer look at a recent ads quality update. We think a lot about how and when ads can appear in Search. Our goal is to show you the most helpful and relevant ads, which is why we look at a variety of signals when determining what ads you see. Today, we’re sharing an example of how we recently refined our ads quality systems…
All Blogs | Analytics Marketing | Ecommerce Marketing | Google Marketing | PPC Marketing | Web Marketing
Google Ads: New Ways to Help You Drive Performance with Demand Gen
Boost your performance with the latest Demand Gen updates. Learn about the new features designed to help you create and convert demand across YouTube and Google’s visual surfaces. In today’s complex digital landscape, consumers turn to visual-first content to get ideas and inspiration across platforms. To stay relevant, brands need to show up when and where it matters most to their audience. YouTube, for…
All Blogs | Analytics Marketing | Ecommerce Marketing | Google Marketing | PPC Marketing | Web Marketing | Youtube Marketing
Google Ads: Kick Off 2025 with New Performance Max Features
New controls and reporting improvements are coming to Performance Max. In 2024, we launched a suite of powerful Performance Max features centered around improving controls and reporting capabilities. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your performance. In 2025, we’ll continue growing Performance Max in several key areas to help you improve results…
New Tools to Help Retailers Build Gen AI Search and Agents
Learn about Google Cloud’s AI updates from NRF 2025, plus how retailers are already benefiting from AI agents, AI-powered search and more. The retail industry is no stranger to change, but this moment in time feels different. The rapid advancement of AI is creating a sense of urgency and opportunity to meet evolving customer expectations and to help address issues like rising costs and…
5 Ways Google AI will Shape Businesses in 2025
Multimodal AI, enhanced enterprise search and more: Be sure to check out all of Google Cloud’s thoughts on how AI will impact businesses this year. From personalized recommendations on your favorite streaming service to AI-powered agents that help you plan your day, artificial intelligence is already changing our lives. And for businesses, it’s about to get even bigger: 2025 will be a pivotal year…
24 of Our Favorite Google AI Tips from 2024
Ready or not, 2025 is almost here! Hopefully, this list leaves you feeling prepared. In keeping with tradition here at Google, it’s been a busy year! To help you look back on the many features and tools we announced this year, we rounded up some of our favorite AI tips and tricks from 2024. Hey, maybe they’ll even get you feeling ready to take…
5 Ways Google’s latest Gemini Models are Changing Retail
In retail, digital transformation is more than a requirement — it’s a race. Already, many retail organizations are embracing generative AI to reimagine ways of working and empower their employees to deliver amazing work. Gemini, our most capable family of AI models yet, can generate text, images, audio, video and code and understand and summarize virtually any type of information, unlocking new points of differentiation…
Increasing the Power of Engagement and Creators on YouTube
Even though today’s digital landscape is increasingly complex, reaching your audience doesn’t have to be. Today, we’re announcing a suite of new ways for your brand to stand out and make valuable connections on YouTube, including on Shorts and with YouTube creators. What’s happening on YouTube is unlike anywhere else on the internet. It’s where billions of viewers intentionally choose content they love and…
3 Ways to Make .ing Your Brand’s Next Big Thing
One year after releasing the .ing top-level domain, three of the first .ing website owners shared how they’ve been using it for their businesses. One year ago, Google Registry released the .ing top-level domain. Since then, it’s been excit.ing to see the internet grow with over 20,000 .ing registrations and thousands of new websites. That’s a lot of people build.ing their brand with a short…