Did you know that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase? As a local business, it’s a top priority for your ads to be seen and used. But to do that, they have to reach their target audience. They also have to be so appealing…
In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.1 That’s because travelers often come to Google to research and decide where they want to stay. As a hotelier, you have an opportunity to ensure that potential customers on Google see you in the best light which will, in turn, help grow your business…
THE CORRECT WAY TO NAME YOUR PHOTOS FOR IMAGE SEO SEO (Search engine optimization) is the process of optimizing a website to generate the maximum number of organic (non-paid) visits from search engines. The question on many business owners’ minds these days is: How do I get seen in a sea of similar websites? Correctly naming your image files for optimal SEO, is a great way…
Traveling can be a source of joy and excitement, especially when meaningful experiences are involved. In the last year, we’ve seen searches for “fun activities” reach an all-time high in the U.S. That’s why we’re continuing to make it easier for people to discover things to do on Google, and for businesses to connect with these new potential customers as they plan their trips….
Schema markup and Structured data are an SEO tool that can help improve the click through rate of your website on the search engine results page (SERP). While schema and structured data are not required they are highly recommended by all major search engines to help them pull the best data from your website in a way that makes it easy for users to…
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Digital marketing is a multidimensional industry that utilizes a vast amount of consumer data. As a result, a well-implemented regulatory framework is required to ensure that consumer protection remains a high priority. Measures such as the California Consumer Privacy Act have been established in the local and global legal community to necessitate the urgent need for data privacy and protection in the digital marketing…
Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for local businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Videos sent through emails, put on company websites, or posted on social media feeds attract…
Is There a Better Way to Track Your Phone Calls? Most people enjoy the sound of a phone ringing, especially in business (unless it’s the car warranty people, of course!). For entrepreneurs and small business owners, the sound of a phone ringing is a very good thing indeed. It means people are interested in your business and called to find more information, or perhaps…
Ever heard of QR codes? Unless you work in the marketing industry, chances are you’ve probably only heard of them occasionally. A QR code is essentially an enhanced version of the average barcode. However, they can hold roughly 350 times the amount of information that could be stored on a typical one dimensional barcode. QR codes saw a sharp increase in popularity when they were…
COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy. For example, search interest for products like the “best exercise bikes,” “best ring lights” and “best air fryers” increased by 100% or more in the last year. To make it easier for consumers to discover top products and the best places to buy…
