How To Write Google Ads For Valentine’s Day
Show your business some love this Valentine’s Day…
Some businesses are obvious candidates to advertise with Google Ads for Valentine’s Day. Since it is the second biggest gift-giving occasion right after Christmas, every gift-giving opportunity is online trying to attract attention – candy, flowers, photos, romantic getaways – you name it, somebody is using Ads to attract leads. If you think your business can’t take advantage of this online marketing opportunity to drive more traffic to your website, you might want to think again. Even those businesses which might think they don’t have any relation to Valentine’s Day can benefit by adding some sort of Valentine’s twist to their advertising. You might find that the mere act of offering a Valentine’s deal could attract more site visitors.
If you’re not sure what Google Ads are, they are those short ads which appear right next to organic Google search results. They offer a strong marketing opportunity for your business to boost website traffic and sales by being right in front of prospects that are searching for your service. It’s the perfect opportunity to draw attention. No matter what your budget, you can display your ads on Google because this is pay-per-click marketing. You pay only if prospects click on your ads and visit your website.
It’s easy to start a Google Ads campaign. Simply pick a business category, write your ad, and set a budget. Then call LAUNCH805 at 800-605-4988 and we’ll kick your campaign into high gear. We’ll help increase clicks to your website and decrease the cost of those clicks by optimizing your ad positions.
Be sure to use Valentine’s Day related keywords to make sure your ad stands out. For instance a florist would have Valentine’s Day Flowers while a card shop would have Valentine’s Day Cards. A helpful word cloud from Google found that phrases like “Valentine’s Day meals” and “DIY Valentine’s gifts” were highly searched.
If your business doesn’t have a specific Valentine’s Day gift idea, you can always show your love for customers with a Valentine’s-related sale or bonus offer. Gift certificates might fall under the categories of “Valentine’s Day Gifts for Him” or “Valentine’s Day Gifts for Her.”
Valentine’s day is such an overrated holiday in my personal opinion but it is a great time to promote your business! People love getting deals around holidays like this and it is ideal to market your product or service around the holiday of love. My business doesn’t necessarily have Valentine’s day gift bundles or ideas, but around this time, we do like to gift an additional product or we like to hold giveaways on our social media to try to draw in more customers to look at our website. Another thing that we do is change up our content to reflect Valentine’s day holiday!
Great ideas, Evelyn! Even if your business doesn’t have Valentine’s Day-specific products, there are still ways to take advantage of the holiday to promote your business. Offering special deals, hosting giveaways, and creating themed content are all great ways to engage with your audience and drive traffic to your website. Keep up the good work!