Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs
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Google Ads: Meridian Empowering Teams to Build Best-in-Class MMMs

ByEmma Ross

Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study…

Google Local Services Ads Now Supports More Businesses
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Google Local Services Ads Now Supports More Businesses

ByEmma Ross

Local Services Ads is now available for more than 70 types of businesses, including those in categories like education, people care, pet care, wellness and health care. As a local business, it’s important to stay connected to your community, especially when they need a hand from someone they can trust. Like if they need to see a dentist right away, their teenager is anxious…

Google Marketing Platform: 5 Tips to Power Your 2023 Marketing Strategy
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Google Marketing Platform: 5 Tips to Power Your 2023 Marketing Strategy

ByEmma Ross

When making plans for the year ahead, it may be tempting to turn to well-worn marketing tactics — those that have always driven consistent results. Instead, why not take the opportunity in 2023 to add in new, effective ways of doing things? We call this approach “tried-and-new”. Here are some of the highest-impact improvements to Google Marketing Platform from 2022. These new solutions are designed to…

Google Ads: New Insights for the Holidays and Beyond
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Google Ads: New Insights for the Holidays and Beyond

ByEmma Ross

Two years ago, we created the Insights page to help you keep up with changing consumer behavior at the height of the pandemic. As the reality of the pandemic has evolved, new challenges like inflation and rapid shifts in consumer preferences have followed. This has made it more difficult than ever for retailers to balance their merchandising and inventory with fluctuating demand during this busy holiday…

Google Analytics: Turning Data into Results with Data-Driven Attribution
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Google Analytics: Turning Data into Results with Data-Driven Attribution

ByEmma Ross

As the digital marketing landscape evolves, the need for nimble and durable measurement continues to grow. This is why we made data-driven attribution our default attribution model. It uses your account’s historical data to determine how people interact with your various ads and decide to become your customers. Today, data-driven attribution is the most-used attribution model for conversions used for automated bidding in Google Ads.1 Advertisers…

Google Ads: 7 Tips For Local Businesses in 2023
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Google Ads: 7 Tips For Local Businesses in 2023

ByTaylor Reaume

Did you know that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase? As a local business, it’s a top priority for your ads to be seen and used. But to do that, they have to reach their target audience. They also have to be so appealing…

Google Ads: 3 Ways for Hotels to Maximize Their Presence on Google
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Google Ads: 3 Ways for Hotels to Maximize Their Presence on Google

ByEmma Ross

In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.1 That’s because travelers often come to Google to research and decide where they want to stay. As a hotelier, you have an opportunity to ensure that potential customers on Google see you in the best light which will, in turn, help grow your business…

Google Search: 3 New Ways to Help Attraction and Tour Operators Reach More Travelers
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Google Search: 3 New Ways to Help Attraction and Tour Operators Reach More Travelers

ByEmma Ross

Traveling can be a source of joy and excitement, especially when meaningful experiences are involved. In the last year, we’ve seen searches for “fun activities” reach an all-time high in the U.S. That’s why we’re continuing to make it easier for people to discover things to do on Google, and for businesses to connect with these new potential customers as they plan their trips….

Google Ads: Turn Curiosity into Customers this Holiday Season
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Google Ads: Turn Curiosity into Customers this Holiday Season

ByEmma Ross

The holiday season is the most beautiful time of the year and, for retailers, it’s also the busiest. This year has been particularly challenging for retailers and shoppers, alike, with the presence of global uncertainties like supply chain disruptions. Still, holiday shopping is poised to surge and retailers can turn to Google to drive sales. This past holiday season, 54% of shoppers used five…