Google Data Strategies And App Measurement
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4 New Ways Google is Helping Marketers Improve Data Strategies and App Measurement

ByEmma Ross

Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we’re announcing new ways to bolster first-party data strategies and enhance iOS campaign performance and reporting: Boost performance with a streamlined data setup Google tag gateway for advertisers Tags help you understand how people interact with your website and ads. Our new Google tag gateway for advertisers makes it easy to…

Google Reporting And Ai
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Channel Performance and More Reporting Coming to Performance Max

ByEmma Ross

We’re introducing new reporting to Performance Max to give you insights into your channel performance, Search terms, and assets. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your results. And now, it’s used by over one million advertisers! 1 We’re dedicated to constantly improving it so that you can achieve your business goals across all of…

google display advertising
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Boosting Reach and Performance with Google Display Ads

ByEmma Ross

How to cut through with compelling ad experiences across Display inventory. In an evolving digital landscape, it’s becoming more complex to engage consumers and truly resonate with their interests. For advertisers, that means it’s now critical to connect with customers across a wider range of channels to meet them where they are. Google Display Ads (GDA) are a powerful tool for building those connections….

Google Cloud Gen Ai Search
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New Creative Updates to Help Advertisers Generate Lifestyle Imagery

ByEmma Ross

We’re introducing new capabilities in Google Ads to help you create and use assets that resonate with your audience. As an advertiser, your creative is often the first impression potential customers have of your brand. You need to make sure your assets are as visually engaging and varied as possible so they resonate with the different needs of your audience and help you achieve…

Google Search Ads
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Google Ads: New Ways to Help You Drive Performance with Demand Gen

ByEmma Ross

Boost your performance with the latest Demand Gen updates. Learn about the new features designed to help you create and convert demand across YouTube and Google’s visual surfaces. In today’s complex digital landscape, consumers turn to visual-first content to get ideas and inspiration across platforms. To stay relevant, brands need to show up when and where it matters most to their audience. YouTube, for…

Google Performance Max
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Google Ads: Kick Off 2025 with New Performance Max Features

ByEmma Ross

New controls and reporting improvements are coming to Performance Max. In 2024, we launched a suite of powerful Performance Max features centered around improving controls and reporting capabilities. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your performance. In 2025, we’ll continue growing Performance Max in several key areas to help you improve results…

Google Update Google Products
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New Ways for Marketers to Reach Customers with AI Overviews and Lens

ByEmma Ross

With ads in AI Overviews and Google Lens, you can connect with the right customers at the perfect moment. The ways people ask questions today have expanded beyond the search box. Now, consumers are using their voices to find answers on the go, and their cameras to explore the world around them. This evolution in search behavior has opened up exciting new opportunities for…

Google Search Ads 360
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Search Ads 360 Adds Support for Microsoft Automated Bidding

ByEmma Ross

Now advertisers can use Microsoft automated bidding in their Search Ads 360 bid strategy. Enterprise advertisers care about reaching customers and fueling performance across search engines and channels. And this makes sense; typically, advertisers that adopt Search Ads 360 multi-channel / engine optimization portfolios can expect to see 5% more conversions or conversion value as compared to optimizing channels and engines independently 1 . To give…

Google Reporting And Ai
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Google Ads: New Reporting and GenAI Tools to Boost Creative Results

ByEmma Ross

We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editing and much more. Creative asset variety is key to maximizing your success with AI-powered campaigns. It allows your ads to appear in as many relevant places as possible and gives you more creative options to meet the needs of different customers. New reporting and generative…

Google Update Google Ai
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The Google Ads AI Era: Expanding Marketing and Creative Potential

ByEmma Ross

AI capabilities are unlocking new levels of collaboration, creation and activation. Editor’s note: Today, Vidhya Srinivasan spoke at the Cannes Lions Festival about AI and creativity. You can read edited excerpts from her remarks below. When we apply AI for our billions of users, creators and businesses, the impact is exponential. AI in Search is helping people find answers to more specific and complex…