Google Search Ads
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Google Ads: Unlock Next-Level Performance with AI Max for Search Campaigns

ByEmma Ross

Introducing AI Max for Search campaigns, a comprehensive suite of targeting and creative enhancements that brings the best of Google AI to help you take your Search campaigns to the next level. AI is unleashing the full potential of Google Search by enabling it to become more exploratory and multimodal. It’s transforming into an even more helpful engine for discovery and decision-making, with AI-powered…

Google Mobile Search Ads
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Google Search Ads and the Importance of Landing Page Navigation

ByEmma Ross

A closer look at a recent ads quality update. We think a lot about how and when ads can appear in Search. Our goal is to show you the most helpful and relevant ads, which is why we look at a variety of signals when determining what ads you see. Today, we’re sharing an example of how we recently refined our ads quality systems…

Google Search Ads 360
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Search Ads 360 Adds Support for Microsoft Automated Bidding

ByEmma Ross

Now advertisers can use Microsoft automated bidding in their Search Ads 360 bid strategy. Enterprise advertisers care about reaching customers and fueling performance across search engines and channels. And this makes sense; typically, advertisers that adopt Search Ads 360 multi-channel / engine optimization portfolios can expect to see 5% more conversions or conversion value as compared to optimizing channels and engines independently 1 . To give…

Google Update Google Products
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4 ways to use Google Search to check facts, images and sources online

ByEmma Ross

For International Fact-Checking Day, we’re sharing four Search features that can help you quickly evaluate information and get key context to make sense of what you’re seeing online. And to give more people access to these tools, we’ve expanded two features — About this image and About this page — to 40 additional languages globally. Learn more about a site in “more about this page” You may recognize a…

Google Search Quality Content
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New Ways Google is Tackling Spammy, Low-Quality Content on Search

ByEmma Ross

Every day, people turn to Search to find the best of what the web has to offer. We’ve long had policies and automated systems to fight against spammers, and we work to address emerging tactics that look to game our results with low-quality content. We regularly update those policies and systems to effectively tackle these trends so we can continue delivering useful content and…

Google Local Services Ads Supports More Businesses
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Google Local Services Ads Now Supports More Businesses

ByEmma Ross

Local Services Ads is now available for more than 70 types of businesses, including those in categories like education, people care, pet care, wellness and health care. As a local business, it’s important to stay connected to your community, especially when they need a hand from someone they can trust. Like if they need to see a dentist right away, their teenager is anxious…

Google Marketing Strategy 2023
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Google Marketing Platform: 5 Tips to Power Your 2023 Marketing Strategy

ByEmma Ross

When making plans for the year ahead, it may be tempting to turn to well-worn marketing tactics — those that have always driven consistent results. Instead, why not take the opportunity in 2023 to add in new, effective ways of doing things? We call this approach “tried-and-new”. Here are some of the highest-impact improvements to Google Marketing Platform from 2022. These new solutions are designed to…

Google Ads New Insights Page 1
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Google Ads: New Insights for the Holidays and Beyond

ByEmma Ross

Two years ago, we created the Insights page to help you keep up with changing consumer behavior at the height of the pandemic. As the reality of the pandemic has evolved, new challenges like inflation and rapid shifts in consumer preferences have followed. This has made it more difficult than ever for retailers to balance their merchandising and inventory with fluctuating demand during this busy holiday…

Google Ads Hotel Marketing Strategy
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Google Ads: 3 Ways for Hotels to Maximize Their Presence on Google

ByEmma Ross

In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.1 That’s because travelers often come to Google to research and decide where they want to stay. As a hotelier, you have an opportunity to ensure that potential customers on Google see you in the best light which will, in turn, help grow your business…

Google Search For Tour Operators
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Google Search: 3 New Ways to Help Attraction and Tour Operators Reach More Travelers

ByEmma Ross

Traveling can be a source of joy and excitement, especially when meaningful experiences are involved. In the last year, we’ve seen searches for “fun activities” reach an all-time high in the U.S. That’s why we’re continuing to make it easier for people to discover things to do on Google, and for businesses to connect with these new potential customers as they plan their trips….