New ways to find deals and shop on Google
|

New ways to find deals and shop on Google

When it comes to shopping, people are increasingly looking for ways to save money. In fact, we’ve seen that searches for “discount code” have increased 50% since last year. With the back-to-school season upon us and the holiday season fast approaching, we know that consumers will be on the hunt for products that offer the best value, and businesses will be looking for ways…

The new WWW: Helping accelerate the retail recovery
|

The new WWW: Helping accelerate the retail recovery

The web has been a lifeline during lockdown. Digital tools have helped us stay connected — families with each other, teachers with students and businesses with customers. There has never been a time when technology could be more helpful to people, communities and countries. Unsurprisingly, as a result of the pandemic, our use of technology has leapt forward five to ten years in as many months…

Tools and partnerships to help travel recover and thrive
|

Tools and partnerships to help travel recover and thrive

The travel industry is beginning to show promising signs of recovery as parts of the world reopen and vaccinations continue. We see from Google searches that people want to travel, provided they feel safe to do so: Global searches for “where to travel,” “can I travel” and “covid travel restrictions” are near all-time highs. Google is working hard to listen to customer feedback and…

WooCommerce merchants can now list their products across Google
|

WooCommerce merchants can now list their products across Google

Last week we announced that all of WooCommerce’s 4.4 million merchants would soon have the ability to easily integrate their product inventory across Google in just a few clicks, and for free. Today, the product is live and ready for WooCommerce merchants to use globally. Making it easier for retailers who work with partners like WooCommerce to integrate with Google shopping features across Search, Shopping, Image Search and YouTube means…

Get discovered and build your brand on Google
|

Get discovered and build your brand on Google

There are now over one billion shopping sessions happening across Google every day. More consumers are shopping online than ever before, and they’re meeting a brand-new generation of digital-first retailers, each with their own unique products, stories and values to share. At Google, we’re working on more ways to bridge the connection between retailers and consumers, so that retailers can build direct and lasting…

New ways to grow your app business and connect with users
|

New ways to grow your app business and connect with users

Apps have transformed the way billions of people engage with the world — making it more convenient to play your favorite game, stay connected with loved ones and buy everyday essentials. In fact, our new research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen.  But as the demand for apps grows, it’s increasingly challenging for developers…

Search, explore and shop the world’s information, powered by AI
|

Search, explore and shop the world’s information, powered by AI

AI advancements push the boundaries of what Google products can do. Nowhere is this clearer than at the core of our mission to make information more accessible and useful for everyone. We’ve spent more than two decades developing not just a better understanding of information on the web, but a better understanding of the world. Because when we understand information, we can make it…

Working with merchants to give you more ways to shop
|

Working with merchants to give you more ways to shop

We want to help people discover, learn about and shop for the products they love — whether those products come from a big-box retailer, new direct-to-consumer brands or the mom-and-pop shop down the street. We’re supporting an open network of retailers and shoppers to help businesses get discovered and give people more options when they’re looking to buy. Two concrete steps we’ve taken to…

Conversion modeling through Consent Mode in Google Ads
|

Conversion modeling through Consent Mode in Google Ads

Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies for advertising or analytics purposes. This enables advertisers to respect…

Searching for the way forward
|

Searching for the way forward

I can’t think of a time when technology has been able to be more helpful to more people, families, communities, companies and countries than today. At the same time, the ways that people are using technology are more dynamic than ever. Technology has been a lifeline in lockdown, and it will be an important catalyst in a sustainable and accelerated recovery that works for…