Multimodal AI, enhanced enterprise search and more: Be sure to check out all of Google Cloud’s thoughts on how AI will impact businesses this year. From personalized recommendations on your favorite streaming service to AI-powered agents that help you plan your day, artificial intelligence is already changing our lives. And for businesses, it’s about to get even bigger: 2025 will be a pivotal year…
Ready or not, 2025 is almost here! Hopefully, this list leaves you feeling prepared. In keeping with tradition here at Google, it’s been a busy year! To help you look back on the many features and tools we announced this year, we rounded up some of our favorite AI tips and tricks from 2024. Hey, maybe they’ll even get you feeling ready to take…
In retail, digital transformation is more than a requirement — it’s a race. Already, many retail organizations are embracing generative AI to reimagine ways of working and empower their employees to deliver amazing work. Gemini, our most capable family of AI models yet, can generate text, images, audio, video and code and understand and summarize virtually any type of information, unlocking new points of differentiation…
One year after releasing the .ing top-level domain, three of the first .ing website owners shared how they’ve been using it for their businesses. One year ago, Google Registry released the .ing top-level domain. Since then, it’s been excit.ing to see the internet grow with over 20,000 .ing registrations and thousands of new websites. That’s a lot of people build.ing their brand with a short…
Google is making it easier to use the rich data in feeds — from prices to images — to help businesses reach more travelers. Every day, millions of people rely on Search Ads to explore destinations, find hotels and build travel itineraries. To help potential travelers get the most up-to-date and relevant info, advertisers have told us they want more opportunities to use Travel…
With ads in AI Overviews and Google Lens, you can connect with the right customers at the perfect moment. The ways people ask questions today have expanded beyond the search box. Now, consumers are using their voices to find answers on the go, and their cameras to explore the world around them. This evolution in search behavior has opened up exciting new opportunities for…
On Monday Google will go to trial to defend against claims filed by the Department of Justice (DOJ) about some of our advertising technology. In court, we will show that ad buyers and sellers have many options, and when they choose Google they do so because our ad tech is simple, affordable, and effective. In short — it works. Ad tech helps people who want…
Google shopping’s new insights and shopping ads updates can help businesses with this year’s shorter holiday shopping season. The holiday shopping crunch that kicks off on Black Friday is fast approaching. And this year Black Friday falls five days later than last year — leaving the window between Thanksgiving and New Year’s shorter than it’s been in recent history. For retailers trying to meet…
Now advertisers can use Microsoft automated bidding in their Search Ads 360 bid strategy. Enterprise advertisers care about reaching customers and fueling performance across search engines and channels. And this makes sense; typically, advertisers that adopt Search Ads 360 multi-channel / engine optimization portfolios can expect to see 5% more conversions or conversion value as compared to optimizing channels and engines independently 1 . To give…
We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editing and much more. Creative asset variety is key to maximizing your success with AI-powered campaigns. It allows your ads to appear in as many relevant places as possible and gives you more creative options to meet the needs of different customers. New reporting and generative…
