People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into both…
App developers around the world are pushing the limits of innovation to meet consumers‘ high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses. Today at Think Games at ChinaJoy, we are sharing innovations that help you find more users and grow your revenue with Google‘s latest solutions….
The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity. But that doesn’t mean it’s easy. There are more platforms, more signals, and more data sources informing creative…
Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities. Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions. Find the right app users Smart user acquisition…
