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Google Ads and YouTube: Why Local Brands Should Care About the Full Picture of Video Marketing
ByTaylor Reaume 12 October 202511 January 2026

For years, local businesses have had the same question when it comes to video marketing: Is this actually working, or does it just look good on paper? Google is finally starting to answer that question in a way that makes sense for real businesses, not just massive brands with endless ad budgets. With the introduction of YouTube’s new Brand Pulse report, Google Ads is…

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All Blogs | Google Marketing

Google Ads: New Tools to Make Collaboration and Ad Creation Easier
ByEmma Ross 22 July 202212 March 2023

We want to make it easier to create effective ads for any Google Ads campaign. That starts with improving how images and videos are organized, accessed and created. With assets available in a central place, you can create ads and campaigns faster or swap content more easily when you need to make a change. And, if you’re missing a video needed to reach an…

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Video Marketing Strategy – Top 4 Online Video Tools in 2023
ByTaylor Reaume 7 May 20227 May 2023

Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for local businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Videos sent through emails, put on company websites, or posted on social media feeds attract…

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All Blogs | Google Marketing

What’s next for YouTube, from Advertising Week New York
ByEmma Ross 19 October 202123 March 2023

The pandemic accelerated two changes already underway — the move to streaming, and the move to ecommerce. As the number one streaming platform for ad-supported reach, YouTube is the place where hard-to-reach audiences come to be entertained and connect with creators and content they love. It’s also where audiences come to shop. Today at Advertising Week New York, we’re sharing new ways to help marketers…

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All Blogs | Google Marketing

New Ways to Find Shopping Inspiration on Google
ByEmma Ross 29 September 20214 April 2023

Shopping online is as much about inspiration and discovery as it is about the final purchase. People are shopping across Google more than a billion times a day, and we have been working to make those experiences even more helpful by expanding your options. We’re here to help you find new ideas, discover unique products or get the best value from the widest possible…

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All Blogs | Analytics Marketing | PPC Marketing | Web Marketing | Youtube Marketing

Remarketing Campaigns Increase Your ROI
ByTaylor Reaume 22 November 20207 May 2023

When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…

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All Blogs | Google Marketing

Make Every Marketing Dollar Count With Attribution And Lift Measurement
ByEmma Ross 12 October 202015 April 2023

Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count, you need tools that help you learn how people are responding to your ads, so you can take action to improve your results. Today, we’re announcing improvements to Attribution in Google Ads including coverage…

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All Blogs | Google Marketing

Drive Results With New Direct Response Solutions On YouTube
ByEmma Ross 18 June 202015 April 2023

Prolonged store closures have forced brands around the world to recalibrate their media campaigns to focus on driving online sales. With this shift to digital, it’s become even clearer that every advertiser is a performance advertiser. With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most. As businesses begin to reopen, they have an opportunity to…

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All Blogs | Youtube Marketing

Shaping Ad Experiences To An Evolving YouTube Viewership
ByEmma Ross 31 October 201930 April 2023

Ad innovations to match viewer modes

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All Blogs | Youtube Marketing

Simpler Ways To Drive Growth Across The Customer Journey With Video
ByEmma Ross 23 September 201930 April 2023

A TrueView for action ad on the YouTube Home feed seen on a mobile device

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