Video marketing is one of the best ways to generate new sales leads.
Establishing an effective video marketing campaign can be difficult, especially for local businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations.
Videos sent through emails, put on company websites, or posted on social media feeds attract new sales leads. The challenge is to continually post new content that will keep your target audience interested.
If you are like most small companies, you have a tremendous capacity for growth, but can only do so if you keep costs under control. Hiring people to manage your marketing operations full-time is not an option, it’s far to expensive.
Automation is the best solution.
Video marketing automation sites offer affordable and effective solutions to small businesses like yours.
Videos help show the human side of your company. Consumers in the twenty-first century cannot be sold things. They must feel as though they have made up their own minds to buy this or that product. Making a video is your company’s way of introducing itself and its brand to the public—it will allow you to make the kind of connection needed to turn your prospects into customers.
Automation is key to making this happen. Companies that invest in video marketing automation generate 50% more sales-ready leads at much lower cost, according to a recent study.
Here are some of the companies that can help you automate your video marketing strategy:
According to one recent survey, nearly 80% of people watch videos on silent on Facebook. This site is the best pricing for value we’ve found when it comes to creating subtitles for your videos, which are burned into the video itself.
Typito has a drag-and-drop tool that allows you to create beautiful typography, and you can choose from over 200 motion graphic templates. Typito creates SRT files—captions—automatically, which will save you the time-consuming process of doing them yourself. You can build a brand-based video using your own fonts, colors, logo, and annotations with ease.
As for pricing, Typito has three different plans:
- The Starter: $29.00 per month
- The Professional: $66.00 per month
- Premium: $149.00 per month
Splasheo allows you to expertly frame your video content around your brand. It gives you the power to make your video into a meme. You can create a series of videos that are similar to the many short docuseries produced by Netflix. Such “Netflixing” of content has become a popular trend in the world of marketing videos and Splasheo has the tools to make you good at it.
Videos in serialized format catch more people’s attention and are watched for much longer. Splasheo can work with you to post a whole series of such videos on your Facebook, Twitter, or Instagram account.
One of the best benefits of using Splasheo is the turn around time. You will usually get your video back within 24 hours.
Splasheo offers a 4-day free trial. After this period, you will have the choice of 3 pricing plans:
- Growth (if you want to publish once a week): $99 per month
- Social (if you want to publish twice a week): $199 per month
- Business (if you want to publish everyday): $399 per month
You should also consider the following video content editing services:
The site offers over one million commercially-licensed video clips, pictures, and music pieces. When you sign-up with WeVideo.com, you get access to images that have already been paid for. The site also includes a color correction feature that allows you to adjust the brightness, contrast, saturation, and hue of your content.
WeVideo.com is a cloud-based program, which makes it easy for you to collaborate with others on your team, regardless of where they happen to be. It contains a number of controls that prevent the accidental overwriting of edited work. And the fact that it is a cloud-based program protects you and your team from the danger of corrupted or damaged files.
Pricing for entrepreneur and marketing team packages is as follows:
- Professional (which includes a single seat license and access to all features): $17.99
- Business (which includes a team license and access to all features): $29.99
Biteable provides an extensive catalogue of pre-shot videos and the tools to edit the ones you upload. Its main features include a drop-and-drag editor, tools for team collaboration and social sharing, and a range of audio devices. You can also overlay your brand logo on the video, and you will be able to add text, text effects, and scenes to your video. Biteable also has a variety of animation clips to choose from.
Biteable offers a free plan, but this is not a practical option for a business. To get any value from the service, you will have to commit to the Ultimate package, which will cost you $49 per month.
Your company is unlikely to have the technology and expertise to carry out the video automation tasks these services are offering. It is better to put the creation of video marketing content into the hands of people who know how to expedite the process and get you a product that will have a real impact on your bottom line.