Automation, store badges and regular monitoring are some ways we help you shop safely on Google. Shopping for something online — especially something big, like a new device or a piece of furniture — can be a little nerve-racking. You might wonder: Is this website legitimate? Will the product look like its picture? Is it safe to share my credit card information? That’s why…
New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…
As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for. This is why we are building an open ecosystem that connects merchants and customers around the world. To help merchants reach more customers online, we welcome PrestaShop merchants globally to more easily integrate their…
This year’s holiday shopping season is shaping up to be one of the biggest yet. In fact, 53% of consumers plan to shop online more this year compared to last year. To help you prepare, check out the Google Shopping Holiday 100, featuring our predictions for the most popular categories and products in the U.S. this holiday season. The Holiday 100 is a great way…
It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones. To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we predict will be the 100 most popular categories and products…
Since our earliest days, Google has been devoted to democratizing information and creating helpful resources that are accessible to as many people as possible. We’ve since extended that ethos to online shopping, building an open and free ecosystem that connects merchants and customers around the world. Starting today, we are making it even easier for BigCommerce’s 60,000 merchants to show up across Google. BigCommerce…
The holiday season is just around the corner and consumers are already ramping up their shopping. For example, U.S. searches for “holiday gift ideas” in August have already surpassed 2020 levels. As of June, 58% of U.S. holiday shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock….
Apps have transformed the way billions of people engage with the world — making it more convenient to play your favorite game, stay connected with loved ones and buy everyday essentials. In fact, our new research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. But as the demand for apps grows, it’s increasingly challenging for developers…
We want to help people discover, learn about and shop for the products they love — whether those products come from a big-box retailer, new direct-to-consumer brands or the mom-and-pop shop down the street. We’re supporting an open network of retailers and shoppers to help businesses get discovered and give people more options when they’re looking to buy. Two concrete steps we’ve taken to…
Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies for advertising or analytics purposes. This enables advertisers to respect…
