Google shopping’s new insights and shopping ads updates can help businesses with this year’s shorter holiday shopping season. The holiday shopping crunch that kicks off on Black Friday is fast approaching. And this year Black Friday falls five days later than last year — leaving the window between Thanksgiving and New Year’s shorter than it’s been in recent history. For retailers trying to meet…
By September, all retail users will be upgraded to the new Merchant Center, which includes new insights reports, generative AI imagery tools and a more intuitive interface. Merchant Center gives retailers a home base to manage how their products show up across Google: It’s a one-stop shop for listing your products, creating new product imagery, measuring performance and planning ahead. Last year we introduced…
Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…
Price comparison lets you compare a product’s price across retailers.
Automation, store badges and regular monitoring are some ways we help you shop safely on Google. Shopping for something online — especially something big, like a new device or a piece of furniture — can be a little nerve-racking. You might wonder: Is this website legitimate? Will the product look like its picture? Is it safe to share my credit card information? That’s why…
Two years ago, we created the Insights page to help you keep up with changing consumer behavior at the height of the pandemic. As the reality of the pandemic has evolved, new challenges like inflation and rapid shifts in consumer preferences have followed. This has made it more difficult than ever for retailers to balance their merchandising and inventory with fluctuating demand during this busy holiday…
Another Google Marketing Live Keynote event has come and gone, and with it came a whole new list of Google product announcements, upgrades, and improvements. Google has stated several times that it will be more upfront with consumers and advertisers concerning its advertising network, which is largely expected given the global movement toward a privacy-first and more transparent internet. However, while privacy remains a…
New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…
As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for. This is why we are building an open ecosystem that connects merchants and customers around the world. To help merchants reach more customers online, we welcome PrestaShop merchants globally to more easily integrate their…
This year’s holiday shopping season is shaping up to be one of the biggest yet. In fact, 53% of consumers plan to shop online more this year compared to last year. To help you prepare, check out the Google Shopping Holiday 100, featuring our predictions for the most popular categories and products in the U.S. this holiday season. The Holiday 100 is a great way…
