Stepwise Guide to Keyword Research
Here is a stepwise guide that will help achieve good rankings and dive more traffic to your website:
Step 1: Invest some time to find the best keywords
Keywords are the words that web surfers enter in search engines to find websites. It’s pointless to optimize your web pages for keywords that nobody uses in the search engines. For a successful online marketing campaign, you must target the right keywords.
The keywords you use should be relevant for your website and web surfers should be searching for your keywords. If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.
Step 2: Find out which keywords are good keywords.
There are three different keyword types:
- keywords for browsing
- keywords for comparing
- keywords for buying
Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
Step 3: Don’t target the wrong keywords.
If you target the wrong keywords, you will lose time and money. You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales. It is very important that you choose the right keywords that lead to high search engine rankings and sales.
Make sure that you choose the correct keyword type. One-word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them. Web surfers might not use the keywords you expect.
For example, people searching for “optometry” might actually enter “eye doctor” as the keyword. It is important to find the keywords that potential customers really use. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).