First Impressions Are Everything
|

First Impressions Are Everything

What does a 30 second commercial have in common with your home page? Both must effectively communicate a USP, or unique value proposition, in under 30 seconds. Did you know that the large majority of visitors at your web site leave after 30 seconds, never to return again? Let’s examine this a bit further. There’s an old marketing mantra; “It’s better to be different…