Google Ads: Turn Curiosity into Customers this Holiday Season
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Google Ads: Turn Curiosity into Customers this Holiday Season

The holiday season is the most beautiful time of the year and, for retailers, it’s also the busiest. This year has been particularly challenging for retailers and shoppers, alike, with the presence of global uncertainties like supply chain disruptions. Still, holiday shopping is poised to surge and retailers can turn to Google to drive sales. This past holiday season, 54% of shoppers used five…

Google Ads Auction-Time Bidding Comes To Search Ads 360
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Google Ads Auction-Time Bidding Comes To Search Ads 360

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance your performance when bidding on Google Search, while still maintaining your cross-channel bidding strategy powered by…