Grow Your Games Business With Ads
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Grow Your Games Business With Ads

There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization. Help inactive players rediscover your game Let’s face it, the…

App Campaigns Make Their Landing: Introducing A Simpler Name For Google’s App Ad Solution
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App Campaigns Make Their Landing: Introducing A Simpler Name For Google’s App Ad Solution

People reach for their mobile phones throughout the day for help getting things done. And it’s often a mobile app that delivers what they need—whether it’s a new pair of rain boots or a puzzle game to pass the time during a commute. Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal…

Using AMP To Make Display Ads Safer, Faster, And Better For Users
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Using AMP To Make Display Ads Safer, Faster, And Better For Users

The performance benefits and security guarantees offered by AMP HTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue, and overall better user experience. Because of this, Google has expanded serving AMP HTML ads not only to AMP pages but also to regular web pages. As of January this year, 12% of all display ads served by Google are…

Help Influence And Understand How Your Products Appear On Google
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Help Influence And Understand How Your Products Appear On Google

Shoppers turn to Google to find products that are just right for them. And you rely on Google Manufacturer Center to ensure your products are represented well. In fact, more than 5,000 brands use Manufacturer Center to improve their presence on Google. To kick off the new year, we’re making those interactions even better by introducing new ways to show high-quality and inspirational content to shoppers…

Google Seller Ratings: Demystified
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Google Seller Ratings: Demystified

Have you noticed the gold stars next to some Google ads? Or perhaps you’ve heard the term ‘seller ratings’ but have no idea what that means or how to get your business rated? Then we’re here to demystify the whole process for you. Read on to find out exactly what Google seller ratings are and how they can dramatically increase the performance of your…

How to do Google Research More Effectively
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How to do Google Research More Effectively

The Basic search help article covers all the most common issues, but sometimes you need a little bit more power. This document will highlight the more advanced features of Google Web Search. Have in mind though that even very advanced searchers, such as the members of the search group at Google, use these features less than 5% of the time. Basic simple search is…

An itemization of Google’s ranking factors
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An itemization of Google’s ranking factors

Have you wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last five or six years Google has been modifying their algorithm to research on page ( code ) and off page ( links ) factors which affect how web sites rank on their favored search engine. Here’s a list of the…