LAUNCH805’S NEW RADIO COMMERCIAL HITS THE AIRWAVES IN SANTA BARBARA
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LAUNCH805’S NEW RADIO COMMERCIAL HITS THE AIRWAVES IN SANTA BARBARA

Take a listen to our new radio commercial, being heard on 92.9 KjEE  At Launch 805 our core competency is inbound marketing. We create an advanced inbound marketing strategy using the website as the primary marketing vehicle. When promoting a business, We follow a “multi-touch” marketing approach. By integrating several marketing channels into a single, cohesive strategy, the campaign realizes a higher ROI. Radio advertising…

THE 5 LOVE LANGUAGES IN ONLINE MARKETING [INFOGRAPHIC]
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THE 5 LOVE LANGUAGES IN ONLINE MARKETING [INFOGRAPHIC]

A few years ago I read a book called “The 5 Love Languages“, written by well known author Dr. Gary Chapman. The five love languages describe the way we feel loved and appreciated. Depending on our individual personality types, we may feel loved differently than how our partners do. Understanding and decoding these different ways of showing love will help take the guesswork out…

Balance Your Spend Across YouTube And TV With Reach Planner
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Balance Your Spend Across YouTube And TV With Reach Planner

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and YouTube to maximize the reach of a video based media…

Investing In The Next Generation Of Measurement On YouTube
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Investing In The Next Generation Of Measurement On YouTube

Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of running ads on services like YouTube.  Advertisers use different tools to understand the effectiveness of their ad campaigns. One type, called pixels, has played an important role across the web for over a decade, but was built for a…

Google Ads Auction-Time Bidding Comes To Search Ads 360
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Google Ads Auction-Time Bidding Comes To Search Ads 360

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance your performance when bidding on Google Search, while still maintaining your cross-channel bidding strategy powered by…

Next Steps To Ensure Transparency, Choice, And Control In Digital Advertising
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Next Steps To Ensure Transparency, Choice, And Control In Digital Advertising

Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used.  The mission is clear: we need to ensure…

Growing In-App Viewability Coverage With Open Measurement
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Growing In-App Viewability Coverage With Open Measurement

People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into both…

New Innovations To Grow Your App Business With Ads
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New Innovations To Grow Your App Business With Ads

App developers around the world are pushing the limits of innovation to meet consumers’ high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses. Today at Think Games at ChinaJoy, we are sharing innovations that help you find more users and grow your revenue with Google’s latest solutions….

Get Your Campaigns Ready To Reach The Always-On Deal Seeker
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Get Your Campaigns Ready To Reach The Always-On Deal Seeker

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days?  Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what they enjoy most about shopping. So whether you’re gearing up for July 4th in the…