Did you know that the majority of web sites today are not using a “call to action” approach?
“Call to action” and “direct response” methodology is about making the user experience better at your web site. Most web sites expect visitors to “figure it out” by themselves. Instead of making people wander about your web site in low impact areas, hunting for what they want, we fine tune the user experience by creating lots of call to action messages that capture attention.
People have very little patience on the internet.
Figure out what people are looking for, and stick it right up there in front of them in bright lights, with simple instructions on how to proceed. It’s great if you drive 100,000 people to your web site, NOT SO GREAT if they don’t buy due to a complex maze at your site that ends at a dull off topic article. A smart Web Design & Conversion Pro helps you kick your design from 1999, and turn your site into a GOOD MAZE that will maximize your conversions and sales.
SEO is Promotion that Doesn’t Sleep.
Imagine having your own marketing company working exclusively for you, 24 hours a day, 7 days a week, 365 days every year. That’s the benefit of SEO!
Optimized Web Sites Increase Brand Visibility
SEO gives your brand more exposure on the web.
More exposure increases your brand visibility. Increasing your brand visibility means more customers will know like and trust your product or service and will be more likely to buy from you. Optimized web sites generate higher rankings in Google which leads to increased sales of your product or service.
SEO Managers are constantly trying to stay ahead of search engine updates and keep your web site compliant with the ever evolving search engine guidelines.
The goal of the SEO Manager is to consistently optimize the web site code for high search term key phrases. The SEO Manager is also available to help you complex (and often critical) decisions regarding web design and impacts on search engine traffic.
The weekly rank report will show how the ranks are moving, either up or down. Ranks will rise or fall in relation to the SEO efforts of your competitors, and the amount of SEO you are doing on a monthly basis.
The Thursday SEO workshop is a group of local business owners talking about how to generate more leads from their website via google site optimization and pay per click. Attendees come to learn SEO and search engine marketing from other like-minded business owners who have developed effective internet marketing strategies.
When: Thursdays Nights 5:30pm-6:30pm ADD OUTLOOK REMINDER
Where: THE EAGLE INN (by Sambos) 232 Natoma Ave Santa Barbara, CA 93101Agenda / Format for the group:
- 15 minutes: 30 Second Introductions
- 15 Minutes: Quick Speech By Taylor Reaume on the Topic Of The Week
- 30 minutes: SEO Mentorship questions
Best Regards, : )