Website management and marketing can be a daunting task, especially with so many website marketing strategies available. Of course, there are many professionals who can assist with this, for a fee. On the other hand, if your budget is limited, here are the keys to affordable web site marketing.
Search Engine Optimization
Search Engine Optimization is one of the most important aspects of affordable web site marketing.
1. Title each page
One way to do this is to make sure that each page has a descriptive title that uses as few “filler” words (“and”, “the”, etc.). This will show up as the hyperlink on search engines.
2. Make use of keywords
It also helps to pick certain keywords for each page—these are words that a search engine can key in on and help direct people to the website. These keywords should appear in the first paragraph of the page’s body, so that it shows up higher in the rankings. Keyword research and incorporating these keywords into hyperlinks is an even more effective strategy—search engines consider words that are hyperlinked in the main text to be important, so creating a few links that incorporate your keywords will really give the website a boost.
3. Keep each page focused
It can be useful to try and keep each page focused on only one or two keywords. This will ensure that each page appears unique to a search engine and helps maximize the number of times each keyword is mentioned.
Another key to affordable web site promotion is to maximize the number of links and clickthroughs that each page gets.
1. Include all location and contact information on each page
Many people use the internet to search for businesses. Including a business’s physical address and phone number, as well as any necessary contact information on each and every page of the website greatly increases the chance that a viewer will choose that service.
2. Submit to linking directories
Web directory submission is an excellent way to improve a website’s ranking and increase its traffic. One key directory is the Open Directory Project, a free service which provides content feeds to the major search engines. The Yahoo, About.com, and Business.com directories are also worth exploring. It is also wise to look for local and industry-specific directories.
3. Reciprocal Linking
Finding complementary sites and offering to exchange links with them—that is, setting up an agreement where each site contains a link to the other—is a good way of increasing traffic. A website called the Link Manager Plus is a great resource. Consider using link-building programs like Link Manager Plus to help find and catalog sites similar to yours. Finally, for all of these links, create a separate page so that customers are not encouraged to visit other sites before examining yours thoroughly.