The following 10 golden rules of internet marketing will help you build a successful website presence.
GOLDEN RULE #1: Perform Extensive Keyword Research
For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords.
if you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.
GOLDEN RULE #2: Start a Competitor Research Grid
Take off your “my idea has never been done before” hat and put on your “Google.com Research Hat” and collect information about your competitors.
Start with a competitor grid – you can find many free ones online.
GOLDEN RULE #3: Optimize Your Website
This should be done to make sure that the website becomes both search-engine Friendly and user-friendly website & Setup your meta tags properly with your target keywords.
Step 1: “Keyword use in document title”
Step 2: “Keyword use in body text”
Step 3: “Keyword use in H1 headline texts”
Step 4: “Keyword use in domain name”
Step 5: “Keyword use in page URL”
Step 6: “Remove hidden, invisible or misspelled text”
Step 7: “Create “scan proof text” copywriting with BOLD and Italics”
Step 8: “No Duplicate Content”
Step 9: “Fix your Doc Type Tag”
Step 10: “Use Of Name Tag”
Step 11: “WIKI-ize your site with same site link texts”
Step 12: “Use Straight HTML Navigation Links on Your Website”
Step 13: “Optimize body copy for proper keyword density”
Step 14: “Validate your HTML code against http://validator.w3.org”
Step 15: “Optimize web page Load Times”
Step 16: “Auto Meta Generators”
Step 17: “Set up a 404 page and 301 page”
Step 18: “Set up proper robots.txt file”
Step 19: Add a site map to your website / Submit your site map to Google
GOLDEN RULE #4: Make your site a “Call to action, Direct Response Site”
Step 1: “Install a Email-a-friend Module”
Step 2: “Install a bookmarking/social networking Module”
Step 3: “Install a Free Report (top 10 reason why…enter email to get it) Module”
Step 5: “Install a Most Popular Articles Module”
Step 6: “Install a Polls Module”
Step 7: “Install a Video Module”
Step 8: “Install an omnipresent Request Info Module in sidebar”
Step 9: “Install a Audio Module”
Step 10: “Install a blog and post updates weekly”
Step 11: “Install a Live Chat module”
Step 12: “Install a Happy Birthday Module”
Step 13: “Install a Commenting System”
Step 14: “Install RSS subscription module to generate repeat visitors”
Step 15: “Install RSS syndication module to syndicate helpful articles on your website – good for SEO benefit”
GOLDEN RULE #5: Make your site “trustworthy” in the eyes of your visitors
Step 1: “Install Security Logos and Web Seals”
Step 2: “Install a Help Desk module”
Step 3: “Install a Testimonials module”
Step 4: “Install a Live Talking Person on your website”
GOLDEN RULE #6: Off Site Promotion
Step 1: “Local Listings! Get your domain listed locally
Step 2: “Setup Google Webmaster Tools Account and Google Analytics”
Step 3: “Leverage the power of social media”
Step 4: “Spread the word around using the free Press Release websites”
GOLDEN RULE #7: Start an inbound/outbound Link Campaign with the Smart Choice Link Manager
Building link popularity is a vital part of any internet marketing strategy.
You can look at inbound links as a form of voting. And the most popular websites will have the better rankings.
GOLDEN RULE #8: Start a forum posting campaign
Discussion forms are fantastic for getting in front of millions of people in a very short period of time. actively participate in the ongoing conversations on these forms and add value to the overall quality of th forum you are participating in.
GOLDEN RULE #9: Content is King
Create useful articles and post them on your website. Then disseminate them across the internet.
Step 1: “Create keyword rich articles for your website”
Step 2: “Submit articles to article directory websites”
GOLDEN RULE #10: Submit your optimized website to the search engines
After the optimization process is complete, it is time to start submitting your website to all the major search engines and directories. If your web page is indexed, you will see it listed.