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Search Ads 360 Adds Support for Microsoft Automated Bidding
Now advertisers can use Microsoft automated bidding in their Search Ads 360 bid strategy. Enterprise advertisers care about reaching customers and fueling performance across search engines and channels. And this makes sense; typically, advertisers that adopt Search Ads 360 multi-channel / engine optimization portfolios can expect to see 5% more conversions or conversion value as compared to optimizing channels and engines independently 1 . To give…
