In January, we shared how Google’s advertising teams have been evaluating the proposals in Chrome’s Privacy Sandbox, an open-source initiative to replace third-party cookies with viable privacy-first alternatives that can support the publishers and advertisers who help keep the web open and accessible. Today, we’re going to explain how the latest proposals in the Privacy Sandbox can solve for key conversion measurement use cases on the…
Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. People want assurances that their identity and information are safe as they browse the web. That’s why Chrome introduced the Privacy Sandbox and, today, shared progress on their path to eliminate third-party cookies by replacing them with viable privacy-first…
Ads play a major role in sustaining the free and open web. They support great content and services from a diverse range of creators and publishers. They help companies of all sizes reach customers more efficiently than ever before. Yet people’s expectations for the collection and use of data are changing, which means the web as we know it—free, open and ad-supported—is changing, too….
