Google Ads: Automatic Bidding vs. Manual Bidding
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Google Ads: Automatic Bidding vs. Manual Bidding

ByTaylor Reaume

For many companies, Google Ads is an easy and effective way to promote their products and brand. Google Ads levels the playing field for smaller companies by enabling them to advertise without laying out large sums of capital. Recently, Google has gone even further by offering the option of allowing artificial intelligence (AI) to run pay-per-click (PPC) campaigns. This is a risky gambit for…

The Internet, And The Future Of Bumper Stickers
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The Internet, And The Future Of Bumper Stickers

ByTaylor Reaume

Oh where, oh where have the corporate bumper stickers gone? It used to be that in the good old days of marketing, not so very long ago, businesses could simply go to any trade show and hand out bumper stickers with their name and corporate logo on them, and that would be about it for any outbound marketing effort. Add on some type of…