Google Ads: Automatic Bidding vs. Manual Bidding
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Google Ads: Automatic Bidding vs. Manual Bidding

For many companies, Google Ads is an easy and effective way to promote their products and brand. Google Ads levels the playing field for smaller companies by enabling them to advertise without laying out large sums of capital. Recently, Google has gone even further by offering the option of allowing artificial intelligence (AI) to run pay-per-click (PPC) campaigns. This is a risky gambit for…