Google Search Ads
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Google Ads: Unlock Next-Level Performance with AI Max for Search Campaigns

ByEmma Ross

Introducing AI Max for Search campaigns, a comprehensive suite of targeting and creative enhancements that brings the best of Google AI to help you take your Search campaigns to the next level. AI is unleashing the full potential of Google Search by enabling it to become more exploratory and multimodal. It’s transforming into an even more helpful engine for discovery and decision-making, with AI-powered…

Google Reporting And Ai
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Channel Performance and More Reporting Coming to Performance Max

ByEmma Ross

We’re introducing new reporting to Performance Max to give you insights into your channel performance, Search terms, and assets. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your results. And now, it’s used by over one million advertisers! 1 We’re dedicated to constantly improving it so that you can achieve your business goals across all of…

Google Performance Max
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Google Ads: Kick Off 2025 with New Performance Max Features

ByEmma Ross

New controls and reporting improvements are coming to Performance Max. In 2024, we launched a suite of powerful Performance Max features centered around improving controls and reporting capabilities. Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize your performance. In 2025, we’ll continue growing Performance Max in several key areas to help you improve results…

Google Update Google Products
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New Ways for Marketers to Reach Customers with AI Overviews and Lens

ByEmma Ross

With ads in AI Overviews and Google Lens, you can connect with the right customers at the perfect moment. The ways people ask questions today have expanded beyond the search box. Now, consumers are using their voices to find answers on the go, and their cameras to explore the world around them. This evolution in search behavior has opened up exciting new opportunities for…

Google Reporting And Ai
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Google Ads: New Reporting and GenAI Tools to Boost Creative Results

ByEmma Ross

We’re adding asset-level conversion reporting to Performance Max, expanding asset generation to App and Display campaigns, improving image editing and much more. Creative asset variety is key to maximizing your success with AI-powered campaigns. It allows your ads to appear in as many relevant places as possible and gives you more creative options to meet the needs of different customers. New reporting and generative…

google updates news
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Get ready for Smart Shopping and Local Campaign Upgrades

ByEmma Ross

New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…

google updates news
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Performance Max campaigns launch to all advertisers

ByEmma Ross

In an unpredictable year, change has been a reliable constant. And we’ve seen this clearly in online consumer behavior. For example, Google Image searches for “yard landscaping ideas” have grown globally by over 80% YoY1 as people look for more ways to spruce up their homes. Meanwhile, searches for “best all-inclusive resorts” have grown globally by over 200% YoY2 as people get inspired to travel again….