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How Google is using AI in New Ways to Fight Invalid Traffic
Invalid traffic — ad activity that doesn’t come from a real person with genuine interest — wastes ad budgets and erodes trust. We’re using large language models to keep advertisers, publishers and users even safer on our platforms. Invalid traffic (IVT) is ad activity that doesn’t come from a real person with genuine interest. It wastes ad budgets, siphons revenue from publishers and erodes trust….
