Billions of people turn to Google every day for access to trustworthy information and content, and we take this responsibility seriously. Our terms of service, product policies, developer policies and community guidelines all exist to keep users safe as we strive to deliver on our mission to make information universally accessible. Today, we’re launching the Transparency Center — a central hub for you to learn more…
Expand beyond existing customers with lookalike segments
There are now over one billion shopping sessions happening across Google every day. More consumers are shopping online than ever before, and they’re meeting a brand-new generation of digital-first retailers, each with their own unique products, stories and values to share. At Google, we’re working on more ways to bridge the connection between retailers and consumers, so that retailers can build direct and lasting…
Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving. Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing…
Have you noticed the gold stars next to some Google ads? Or perhaps you’ve heard the term ‘seller ratings’ but have no idea what that means or how to get your business rated? Then we’re here to demystify the whole process for you. Read on to find out exactly what Google seller ratings are and how they can dramatically increase the performance of your…
The Basic search help article covers all the most common issues, but sometimes you need a little bit more power. This document will highlight the more advanced features of Google Web Search. Have in mind though that even very advanced searchers, such as the members of the search group at Google, use these features less than 5% of the time. Basic simple search is…
Have you wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last five or six years Google has been modifying their algorithm to research on page ( code ) and off page ( links ) factors which affect how web sites rank on their favored search engine. Here’s a list of the…
