How Brands can Collaborate with the Perfect Creator Using YouTube BrandConnect
Today’s creators are more than entertainers; they’re entrepreneurs building their own production teams, crafting business strategies and redefining content creation that includes everything from long-form videos and livestreams to bite-sized Shorts. And they have incredible reach — as attendees at South by Southwest heard last week when some of our top YouTube creators shared how they built their fandoms. We know that brands want to tap…