A Key Milestone For Privacy Centric Measurement On YouTube
| |

A Key Milestone For Privacy Centric Measurement On YouTube

ByEmma Ross

In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics solution called Ads Data Hub. This solution provides three benefits for marketers. First, Ads Data Hub ensures end-user privacy by enforcing privacy checks and aggregating Google data before it leaves the Google-owned Cloud project. Second, because Ads…

Investing In The Next Generation Of Measurement On YouTube
| |

Investing In The Next Generation Of Measurement On YouTube

ByEmma Ross

Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of running ads on services like YouTube.  Advertisers use different tools to understand the effectiveness of their ad campaigns. One type, called pixels, has played an important role across the web for over a decade, but was built for a…