The Art Of The Perfect 30 Second Commercial
I remember the first time I gave a “30 second commercial”. That’s a day I would rather not re-live. It was a cold overcast morning at The Jolly Roger Restaurant. There I stood, trembling like a leaf and trying with all my might to focus, focus, focus. Like cars in a Nascar race, words zoomed 100 mph around my head, oh my god –…