When making plans for the year ahead, it may be tempting to turn to well-worn marketing tactics — those that have always driven consistent results. Instead, why not take the opportunity in 2023 to add in new, effective ways of doing things? We call this approach “tried-and-new”. Here are some of the highest-impact improvements to Google Marketing Platform from 2022. These new solutions are designed to…
Did you know that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase? As a local business, it’s a top priority for your ads to be seen and used. But to do that, they have to reach their target audience. They also have to be so appealing…
In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world.1 That’s because travelers often come to Google to research and decide where they want to stay. As a hotelier, you have an opportunity to ensure that potential customers on Google see you in the best light which will, in turn, help grow your business…
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Digital marketing is a multidimensional industry that utilizes a vast amount of consumer data. As a result, a well-implemented regulatory framework is required to ensure that consumer protection remains a high priority. Measures such as the California Consumer Privacy Act have been established in the local and global legal community to necessitate the urgent need for data privacy and protection in the digital marketing…
Google Display Ads are visually appealing online advertisements that are essential to building and growing a company’s brand. Their high-quality imagery includes a call-to-action (CTA) that’s perfectly positioned to capture your audience’s attention. These Google Display Ads appear on over 650,000 apps and three million websites and are critical tools for advertisers who want to generate targeted website traffic. You’ve seen these display…
Another Google Marketing Live Keynote event has come and gone, and with it came a whole new list of Google product announcements, upgrades, and improvements. Google has stated several times that it will be more upfront with consumers and advertisers concerning its advertising network, which is largely expected given the global movement toward a privacy-first and more transparent internet. However, while privacy remains a…
New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. Performance Max uses Google’s automation to help advertisers reach shoppers as they browse for things they love — online and…
Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…
In an unpredictable year, change has been a reliable constant. And we’ve seen this clearly in online consumer behavior. For example, Google Image searches for “yard landscaping ideas” have grown globally by over 80% YoY1 as people look for more ways to spruce up their homes. Meanwhile, searches for “best all-inclusive resorts” have grown globally by over 200% YoY2 as people get inspired to travel again….
This year’s holiday shopping season is shaping up to be one of the biggest yet. In fact, 53% of consumers plan to shop online more this year compared to last year. To help you prepare, check out the Google Shopping Holiday 100, featuring our predictions for the most popular categories and products in the U.S. this holiday season. The Holiday 100 is a great way…
