Drive qualified traffic to your website with PPC Ads
Effective PPC advertising requires a holistic approach. At LAUNCH805,
we take a full-funnel approach to pay-per-click that allows us to lower your
customer acquisition costs, maximize your connection with the target.
Reach new customers online with PPC Ads
Tired of losing business to your competitors? Our PPC marketing service helps you consistently outperform your competitors campaigns.
- Precisely target the right audience with PPC Ads
- Appear in SERPs for highly competitive keywords out of reach with SEO
- Your fast forward button to more traffic
You’re smart. So why isn’t your PPC strategy?
Are you running your PPC marketing campaigns effectively? Not hitting your PPC marketing goals? Paid search is an investment. Invest wisely.
- Connect with the right customers across Search, Shopping, YouTube, and the web.
- Complete “Done for You” Google PPC campaign management by our paid search experts.
- Stop losing business to your competitors.
- Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. (-Forbes)
- Google Display Network reaches over 90% of internet users worldwide, with more a trillion impressions served to over 1 billion users every month.
- If you re-target users, they are 70% more likely to convert.
Don’t settle for average PPC
Breathe life into your PPC marketing campaigns with a unique, data-driven approach that drives highly qualified traffic to your website. We can help:
- Evaluate your business’s PPC account and identify problem areas
- Fix your audience targeting and setup remarketing
- Build better keyword lists with higher commercial intent
- Craft compelling, high-CTR search ads and high-converting landing pages.
- Leverage advanced features like location extensions, click-to-call, and re-marketing
Get more customers with Google Ads
Be seen where your customers are searching on Google, Youtube, and the web. Reach new customers online with Google Ads and Youtube Ads.
- Customers prefer paying online, so why not let them?
- Your online presence is the foundation of your business.
- Today’s shoppers are tapping into an ever-growing number of places online and offline to find what they need.
- Maximize your reach and meet more customers wherever they’re shopping.
- Let’s boost your website visitor volume and turn your landing page into a dance floor!
Gain competitive insights with a PPC Audit
LAUNCH805 doesn’t deliver an automated cookie-cutter PPC audit that you may have been offered for free by other PPC companies in Santa Barbara. Our PPC audits are chock full of useful insights to inform our client’s PPC strategy. We dig deep into your site and your competitors to understand the following:
- Are you tracking conversions properly?
- Which ad copy is most effective?
- Which ad groups are draining your budget?
- Is your keyword targeting too broad?
- Are your location, device, and demographic settings correct?
- We’ll send you actionable recommendations that you can have us implement or implement on your own.
Ready to improve your PPC campaigns?
Just like anything in life, persistence is the key to success. Does your current PPC account manager have a good system for optimization and analysis?
- Identify the trends of potential customers browsing habits and cater ads for their needs
- Embrace the constantly evolving PPC landscape and continually push forward-thinking strategies to help your business avoid stagnation
- Rotate and experiment with ad creative; evaluate and optimize landing pages.
Our PPC services perform best for:
- Home Improvement Companies
- Landscaping & Garden Specialists
- Manufacturing & Distribution Firms
- Restaurants and Bars
- Professional Services
- Healthcare Specialists
- Cosmetic and Beauty Clinics
- Dental Clinics
- Legal Services Professionals
- Retail & E-Commerce Stores
Santa Barbara PPC Marketing Services FAQ’s
PPC advertising (often called PPC marketing services) is a form of Internet marketing that involves the promotion of a website by paying for ads on a search engine like Google, Bing, or Yahoo.
PPC advertisers bid on keywords that they think users will search for, and their ads appear when those keywords are entered into a search engine. It’s one of the highest ROI actions an advertiser can take.
This approach eliminates wasteful advertising and gets your products in front of more people in a shorter period of time.
A PPC agency is a company that specializes in planning, executing, and managing pay-per-click (PPC) advertising campaigns.
PPC agencies typically have a team of experienced online marketers who are well-versed in the intricacies of PPC advertising. They can help businesses create effective campaigns, choose the right keywords, and track and optimize their ads for the best results.
PPC agencies can be a valuable partner for businesses that want to invest in online advertising but don’t have the time or expertise to do it themselves. A good PPC agency can help businesses save money and generate more leads and sales.
Most PPC agencies charge a monthly fee for their services, while some will charge a percentage of spend billing model.
Different companies have different levels of expertise when it comes to running successful digital marketing campaigns. Some specialize in Google Ad management only, while others have more diverse skillsets and offer a variety of services such as search engine optimization (SEO) or social media marketing (SMM).
Depending on your needs and budget, it’s important to ask how much they charge before choosing who will be best suited to handle your campaign.
Some of the factors that determine the price of PPC providers are: campaign objectives, kind of marketing activities, volume or number of clicks or conversions per month, type of industry or business etc.
As per Google’s Report: “Small businesses that use advanced digital tools, such as online advertising and data analytics, experienced revenue growth in the previous year that was nearly 4X as high vs. less digitally advanced businesses”.
There are a few key factors to consider when choosing a PPC agency:
- Expertise and experience. Make sure the agency you choose has extensive experience in managing paid search campaigns for businesses in your industry.
- Size of the agency. Some agencies are small, while others have hundreds or even thousands of employees. Consider how big the agency is and whether they’ll be able to dedicate the necessary resources to your campaign.
- Pricing model. There are a few different pricing models agencies use, so you’ll need to decide which one is best for you. Common pricing models include flat rate monthly, percentage of Ad spend or simply hourly.
This is a difficult question to answer because it can vary greatly depending on the size and scope of the project, as well as the agency.
Generally speaking, PPC agencies managing larger budgets (above $10,000) will charge a percentage of the ad spend, typically anywhere from 10-25%. Some agencies may also charge a setup fee or monthly retainer.
So if you’re spending $10,000/month on ads, you can expect to pay somewhere around $1,000-2,500/month in fees to the agency. There are obviously exceptions to this rule, but it’s a good starting point for comparison.
If you have a small monthly budget, it’s typical to see a flat monthly fee model, which can range anywhere from $400 to $3,000 a month, to as high as 5,000+.
It’s important to remember that you’re not just paying for the time their team spends on your account each month, but also for their years of experience, the technology they have access to, and the relationships they’ve built with ad networks and other vendors.
Some PPC agencies bill hourly, which can range anywhere from $75 to $200 per hour. It’s important to do your research and compare prices before choosing an agency.
Ask other businesses in your industry what they’re paying for PPC services, and read online reviews to get a sense of what other people have said about the agencies you’re considering. And always ask for references so you can speak to past clients about their experience working with the agency.
There are many possible reasons for the ads not converting. It could be that the ad is not relevant to the audience. The ad could also be too confusing and people might not know what it is trying to say.
The landing page may not have enough information about the product or service that is being offered. Another reason could be that there is too much information on the landing page, which causes people to get distracted and lose interest in what they are reading.
Your ads might not be relevant to what users are searching for – make sure your ad copy is relevant to the keywords you’re targeting, as well as the overall topic of your ad campaign.
Your Google Ads might not be converting if you’re targeting the wrong audience or your audience isn’t specific enough. Perhaps your keywords aren’t relevant to your ads? Are your ads relevant to the keywords you are bidding on?
It could also be that your ad copy is not compelling enough. Your headline and description need to grab attention and persuade potential customers to click on your ad. CTR (click through rate) largely determines your success with PPC campaigns.
Your ads might not be well-targeted – Another issue could be that your ads aren’t being shown to the right people. Targeting options like keywords, demographics, interests, and behaviors can help make sure your ads are being seen by people who are more likely to convert.
Make sure that you’re targeting people who are actually interested in what you’re selling.
Your landing page might take too long to load. If you have a slow website, visitors are not likely to wait for the page to load.
PPC campaign management is the process of planning, executing, and analyzing paid search campaigns. It involves selecting the right keywords, creating effective ads, setting a budget, tracking results, and optimizing campaigns to achieve desired results.
PPC campaign management is a complex process, but it can be greatly improved by using the right tools and resources. There are many different software platforms and services that can help with everything from keyword research to bid optimization.
Successful PPC campaign management requires ongoing research into what works best for each advertiser’s goals and continual optimization in order to keep campaigns profitable and efficient.
Many factors must be considered when formulating a PPC strategy, including the target audience, the competition for each keyword phrase, the cost of bidding on those keywords, and the potential return on investment.
One of the biggest mistakes is that they’re not tracking their conversions. They’re not using conversion tracking pixels, and as a result they’re not getting an accurate measure of how well their campaigns are performing.
Conversion tracking must be setup correctly in order for Google’s automation engines to be able to guide the campaign to higher converting pools of traffic.
Not measuring the ROI of ad campaigns is another big mistake. This means that they don’t know how effective their PPC ads are in generating revenue for their business.
PPC can be a very effective way to get your business in front of potential customers. It is important to have a clear understanding of your target audience and what they are most likely to be searching for.
If you don’t know what your target audience is looking for, it is going to be difficult to find the right keywords that will help you reach them.
Some advertisers are not using enough negative keywords, which prevent your ad from triggering, and can drastically reduce wasted clicks. Bidding too high on low converting keywords will quickly deplete a PPC budget.
There is no definitive answer to this question since PPC can be successful for a wide variety of businesses. However, some types of companies that may benefit the most from PPC are those that sell high-value products or services, have a complex sales process, or operate in a highly competitive industry.
Additionally, businesses that have a limited amount of time and resources may find PPC to be the more effective marketing strategy since it can be managed relatively easily and can generate quick results.
Those that see the greatest return on investment (ROI) from PPC campaigns are businesses with a high customer lifetime value (CLV) and a low cost per acquisition (CPA).
For example, a company that sells expensive luxury products may have a high CLV but a relatively low CPA. This means that the company can afford to spend more money on PPC in order to acquire new customers, since they know that these customers will be worth a lot over the long term.
Conversely, a company that sells inexpensive products may have a low CLV and high CPA. In this case, it might be more profitable for the company to focus on other marketing channels with a long term approach.
Competitive industries where it can be difficult to rank organically due to the high level of competition might also benefit more from PPC.
Additionally, businesses that offer a unique or niche service or product may also find more success with PPC since they can target specific keywords that are more relevant to their business.
That said, we believe the best approach is an omnichannel strategy (all channels, all at once). Brands that weave together complimentary tactics from each channel, will diversify their strategy and protect their market share.
There are many factors to consider when creating a successful PPC ad. The most important part is making sure your ad speaks to your target audience and hits all the points they’re looking for in a product or service like yours.
PPC Ads are short, direct and to the point. They should be able to grab the attention of the reader in a matter of seconds and convey your message quickly.
Here’s a few best practices to consider when writing PPC Ads:
- Speaks to the needs of the customer.
- Use Action Verbs, such as “Get”, “Improve”, “Increase”
- Write a well-crafted headline that captures attention and piques curiosity.
- Include keywords in your PPC ad title and description
- Use numbers in your headline and description to emphasize the benefits of what you are offering or selling.
- The call-to-action (CTA) should be clear and easy for the reader to understand.
Most people enjoy the sound of a phone ringing, especially in business (unless it’s the car warranty people, of course!).
For entrepreneurs and small business owners, the sound of a phone ringing is a very good thing indeed. It means people are interested in your business and called to find more information, or perhaps to even place an order.
The goal of a website marketing strategy is to drive website traffic, and motivate people to call you, but how do you measure success?
Which phone calls are coming from which keywords?
Which phone calls are coming from which banner ads?
Which phone calls are coming from Facebook? Instagram? Email?
How can you tell which segment of your online marketing strategy is pulling its weight in generating calls, and which might need a little work?
>> Enter CALL TRACKING.
That’s where a call tracking can prove to be an invaluable tool. Call tracking provides verifiable results that reveal which of your campaigns are driving those crucial phone call conversions. Instead of guessing which strategies provide the best return, call tracking provides exact performance data.
Call tracking automatically assigns phone tracking numbers to various components of your online marketing, such as Google Ads, Google My Business listings, Facebook Ads, Yelp, Email newsletters, etc. These calls are then forwarded to your business, and you are provided with data you need to track their sources.
Benefits of call tracking include:
- Verifiable ROI: Most businesses don’t really know which components of their marketing strategy are doing the most work. This allows you to prove whether you are receiving a good return on your marketing investment.
- Better Customer Journey: Sometimes one call is all it takes to make a sale, but it usually requires several steps to complete the buying journey. You want to make sure the customer has the information and motivation needed to proceed to the next step. If calls don’t come in from a marketing source, you need to re-examine it to determine what needs to change.
- Drive More Traffic: Once you know what is working, you can invest additional dollars and effort into that channel to increase your traffic even more.
We’re upfront and transparent about our PPC strategies. There are no tricky tricks or proprietary software platforms to hide behind – just proven methods that work!
Unlike other agencies who might have one PPC specialist handling everything about your paid advertisement campaigns , at LAUNCH805 you’ll be working with multiple experts; each having his/her own set expertise such as creative ad designs, competitor research, optimizing bids, display ad placements among many others things.
Your brand is one of your most valuable assets, and you need to take steps to make sure it’s well-protected.
You’re smart to want to protect your brand name with a PPC campaign.
When someone Googles your brand name, you want your company to be the first result that pops up. By bidding on your brand name, you can make sure that it is. This can help to increase brand awareness and drive more traffic to your website.
Plus, it’s a great way to protect your online reputation. If someone else starts bidding on your brand name, they could push your website down the search results pages, which could hurt your business.
It ensures that your ad is always shown when someone searches for your brand name. This way, you can control the message that potential customers see about your company.
A site targeting its own brand keywords will often pay just pennies for those clicks, which is often well worth the expense – especially if it means taking ownership of the first few listings a user sees.
Bidding on your brand name is also an incognito way to increase your click through rate (CTR) for your entire Google Ads account, since “brand campaigns” will naturally have a high CTR, which will boost your overall account level CTR.
PPC is short for Pay-Per-Click. It is a bidding system where advertisers pay for each click on their website or ad. SEO, or search engine optimization, is the process of optimizing web pages to rank higher in search engine results, organically.
SEO can be thought of as a long-term strategy for organic traffic generation, and PPC as a short-term strategy for targeted traffic generation.