Google Local Services Ads: 7 PRO Tips
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Google Local Services Ads: 7 PRO Tips

Google Local Service ads empower small businesses to advertise on Google and receive leads directly from potential customers. Google Local Service ads appear on the top of the SERP’s – or search engine results page – when people search for services within your area. By interacting with the ads, they will be able to see a list of all of the participating local services…

Google Ads For Local Businesses
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Google Ads For Local Businesses

Did you know that 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase? As a local business, it’s a top priority for your ads to be seen and used. But to do that, they have to reach their target audience. They also have to be so appealing…

How To Automate Your Video Marketing Strategy
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How To Automate Your Video Marketing Strategy

Video marketing is one of the best ways to generate new sales leads. Establishing an effective video marketing campaign can be difficult, especially for small businesses. However, advances in digital and video technology have made it easier for start-ups to punch above their weight in marketing and sales operations. Live videos sent through emails, put on company websites, or posted on social media feeds…

Google Ads Dynamic Remarketing: 7 PRO TIPS
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Google Ads Dynamic Remarketing: 7 PRO TIPS

Dynamic remarketing allows companies to target their selected audience using information generated when the viewer clicks on a specific product or engages with a particular advertisement. In this way, the seller can show ads that are more likely to convert to a sale. The goal is to encourage the viewer to revisit the app or website for further consideration. Brands producing ads on websites…

Google Ads Geofencing: 7 PRO TIPS
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Google Ads Geofencing: 7 PRO TIPS

Google Ads geofencing – often referred to as location targeting – is a Google mobile-optimized advertising strategy where enterprises can provide mobile users with targeted ads whenever those users enter a specific location or geographical area. With geofencing, companies can deliver messages right to the mobile user’s phone. One of the immediate benefits of geofencing is that it helps you better manage your digital…

Google Ads Remarketing: 7 PRO TIPS
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Google Ads Remarketing: 7 PRO TIPS

Google Ads Remarketing is a feature that allows you to personalize your ad campaign for people who have already visited your site. It targets your adverts to these visitors as they browse the web and utilize apps. Read on for 7 Pro Tips regarding Google Ads Remarketing. What are my Google Ads Remarketing options and their features? Standard remarketing: This feature allows you to show…

Google Ads Experiments: 7 PRO TIPS
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Google Ads Experiments: 7 PRO TIPS

With Google’s own estimate that companies receive $2.00 in revenue for every $1.00 spent on Google Ads, it’s easy to see why so many companies rely upon Google Ads to generate leads and opportunities. Google ads appear any time someone goes online. With today’s estimates that there are over 15 billion mobile phones, this means your ads can reach anyone, anywhere. However, it’s not…

Remarketing Campaigns Increase Your ROI
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Remarketing Campaigns Increase Your ROI

When it comes to a marketing budget, every dollar is precious, and you need to squeeze as much mileage out of each marketing tactic as possible. That is why the concept of remarketing makes so much sense. Although marketers would love to be able to just drive prospects to a website or retail location, where they make an immediate purchase, the real outcome is…

Google Ads: Automatic Bidding vs. Manual Bidding
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Google Ads: Automatic Bidding vs. Manual Bidding

For many companies, Google Ads is an easy and effective way to promote their products and brand. Google Ads levels the playing field for smaller companies by enabling them to advertise without laying out large sums of capital. Recently, Google has gone even further by offering the option of allowing artificial intelligence (AI) to run pay-per-click (PPC) campaigns. This is a risky gambit for…

Google Ads In-Market Audiences & Affinity Audience Targeting
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Google Ads In-Market Audiences & Affinity Audience Targeting

Success in today’s digital marketplace isn’t just about identifying your target audience. It’s not enough just to know where they gather online, what they read, and what they see. You need to take it a step further and be able to break down that audience into different categories or segments. Only then will you be able to properly target them with the right offer…