Get serious about your web marketing strategy.

Image optimization issues are usually the most common problem found in SEO Audit reports. Broken images and missing alt attributes are the main two culprits. The alt attribute helps search engines decipher the subject of an image and therefore when to include images in search results. Google image search receives over 1 billion page views every day. If your images are optimized, you’re more likely to get regular traffic from Google image search and traffic from image-based social networks such as Pinterest.

Duplicate content is any content on your website that is the same or very similar to other content across your website or across multiple websites. If duplicate content is not malicious, Google usually does a good job of ranking the most authoritative version of a page. Though, there are cases when optimizing or cleaning up duplicate content can make a difference in how high your website appears in search results.

Meta descriptions are short descriptions of your page’s content. You see these snippets in search results under each page title. Having an engaging meta description can entice people to visit a page or reassure them they are about to view the content they are looking for.

Schema.org microdata allows search engines to make sense of your content so they know how to display data during search experiences. For instance, search engines might use microdata to do things like include user ratings next to a product or display your recipe in search results based on ingredients within your dish. Only 20% of pages used schema.org microdata, meaning 80% of pages did not. This isn’t necessarily an issue, but it could represent a missed opportunity.

When high-quality websites link to your pages, it’s a sign to Google that your website is also of high quality. Links from one of your pages to another can also work in the same way. Additionally, broken links create a poor user experience and, therefore, can be a signal to search engines of low quality.

With the trends continuing to move towards online for marketing, many business owners are advancing their search engine optimization strategy. When your competitors show up #1 on Google, you lose market share to them.

Competitor research is a primary stage of the keywords collecting. The logic is simple: if a competitor’s website is ranked in the SERP’s top it contains keywords that already worked well for search engines, which means that these keywords may work for your website as well.

A semantic core of a website is a collection of keywords that a) describe a business (product or service) and b) help promote the site and achieve better SERPs results.

Keyword grouping refers to splitting the full list of keywords into semantic clusters. It allows to distribute the keywords between the site’s pages and to avoid keyword cannibalization – when several pages of the one site compete for the rankings for the same query.

Web analytics tools monitor how much traffic your website is acquiring and how your visitors are interacting with your website. In order to measure performance you need to set goals. The goals in the web analysis refer to a particular user’s action (a registration, a transaction, etc.) that the site’s owner defines as the targeted action . Setting up goals help define marketing strategy and make adjustments on a fly.

Google Search Console is a free instrument from Google that tracks site’s rankings in Google Search results. It is a mediator between the engine and a webmaster that helps you understand how the search engine rank a website. It also helps to reveal site’s errors, which pages are indexed and which ones are blocked. Generally, Search Console data shows what to fix in order to enhance the site’s search performance.

For local queries (e.g. [pizza near me], [best bar Santa Barbara], [dentist Goleta], etc.), Google displays a map with proper companies nearby. To get a business appear on such map, one should complete a registration process. This will increase overall search visibility of the site and will allow users of a particular region to choose a local product or service.

Structure of the website is the way different elements of the site (sections, subsections, pages) are correlated and linked with each other. The structure should be transparent and logical so the search robots could easily scan the site and find all its pages.

HTTPS is an HTTP Secure – an adaptation of HTTP for safe communication. It is needed to maintain site’s security so no information such as visitors actions or their contact details is retrievable. The presence of https protocol has been an influential ranking signal since 2014.

For search engines www.redirectit.com and redirectit.com are two different pages, so defining the prefered domain will help avoid page duplication.

Robots.txt is a file which purpose is to stop search robots from indexing particular pages of a website, i.g. pages with the sensitive data: personal profiles, internal database information, files intended only for the internal use etc.

The file sitemap.xml is an xml text file that contains information about the pages of the site to be indexed (URLs, the date of their last modification, the priority and frequency of the update, and more). Sitemap.xml helps search robots find all website pages and index them faster.

Attribute .hreflang is used to define a language of a website or a regional URL in case a website is translated into multiple languages. This attribute shows Google what URL to display in search results for a specific region.

SEO-friendly URL means that it is easily readable and includes proper keywords: /how-to-create-good-url instead of /#4—70bjxniyn-880a%cc%31bjd0b%xn--p1ai/. An optimized URL lets both users and search robots understand the content of the page right away. This positively affects the page’s ranking.

Breadcrumbs are graphic elements used for navigation assistance. They show a route of transitions between site’s pages. Breadcrumbs help search engines understand a hierarchy of the website’s pages. Search machines can parse the breadcrumbs data and display them in snippets. The snippets provide users with a short and attractive description of the page.

Internal cross-linking is a system of links between different pages of a website. Well-structured interlinking helps distribute backlink weight between the pages and enhance the site’s overall authority in search.

HTTP status code is a server’s response to a request of a browser that comes in a form of a three-digit code, where the first digit indicates one of the standard response classes. Regular review of the status codes allows to control whether all pages of the website work as they are supposed to. Search engines may lower the rankings of a website with a lot of pages that contain wrong response codes.

Some websites have pages that contain the same information. Search engines may consider this duplicated content. An attribute rel=”canonical” shows search robots which of the pages with the same content is preferable for indexing.