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- SEO PLANS
- 1. Problems
- 2. Solutions
- 3. Videos
- 4. Infographics
- 5. Statistics
- 6. Questions
- 7. Testimonials
- 8. Homework
- 9. Pricing
- 10. Contact Us
Search Engine Optimization Problems
Image Optimization Problems
Image optimization issues are usually the most common problem found in SEO Audit reports. Broken images and missing alt attributes are the main two culprits. The alt attribute helps search engines decipher the subject of an image and therefore when to include images in search results. Google image search receives over 1 billion page views every day. If your images are optimized, you’re more likely to get regular traffic from Google image search and traffic from image-based social networks such as Pinterest.
Duplicate Content Problems
Duplicate content is any content on your website that is the same or very similar to other content across your website or across multiple websites. If duplicate content is not malicious, Google usually does a good job of ranking the most authoritative version of a page. Though, there are cases when optimizing or cleaning up duplicate content can make a difference in how high your website appears in search results.
Meta Description Problems
Meta descriptions are short descriptions of your page’s content. You see these snippets in search results under each page title. Having an engaging meta description can entice people to visit a page or reassure them they are about to view the content they are looking for.
Structured Data Problems
Schema.org microdata allows search engines to make sense of your content so they know how to display data during search experiences. For instance, search engines might use microdata to do things like include user ratings next to a product or display your recipe in search results based on ingredients within your dish. Only 20% of pages used schema.org microdata, meaning 80% of pages did not. This isn’t necessarily an issue, but it could represent a missed opportunity.
Link Problems
When high-quality websites link to your pages, it’s a sign to Google that your website is also of high quality. Links from one of your pages to another can also work in the same way. Additionally, broken links create a poor user experience and, therefore, can be a signal to search engines of low quality.
Losing market share to competitors.
With the trends continuing to move towards online for marketing, many business owners are advancing their search engine optimization strategy. When your competitors show up #1 on Google, you lose market share to them.
Online Marketing Plan
Search Engine Optimization Strategy
If you are a newbie in SEO optimization or you have some experience but you would like to find a step-by-step SEO guide in order to avoid common mistakes that can cause some difficulties in website promotion, here is a step-wise list of SEO tactics you should take into account while creating and optimizing your websites.
Step 1. Semantic core and keyword research
Analyze competitors’ keywords
Competitor research is a primary stage of the keywords collecting. The logic is simple: if a competitor’s website is ranked in the SERP’s top it contains keywords that already worked well for search engines, which means that these keywords may work for your website as well.
Collect core keywords
A semantic core of a website is a collection of keywords that a) describe a business (product or service) and b) help promote the site and achieve better SERPs results.
Group the keywords from the final list
Keyword grouping refers to splitting the full list of keywords into semantic clusters. It allows to distribute the keywords between the site’s pages and to avoid keyword cannibalization – when several pages of the one site compete for the rankings for the same query.
Step 2. On-Site Optimization
Install a Web Analytics Tool and Set Up Goals
Web analytics tools monitor how much traffic your website is acquiring and how your visitors are interacting with your website. In order to measure performance you need to set goals. The goals in the web analysis refer to a particular user’s action (a registration, a transaction, etc.) that the site’s owner defines as the targeted action . Setting up goals help define marketing strategy and make adjustments on a fly.
Add a Website into Google Search Console
Google Search Console is a free instrument from Google that tracks site’s rankings in Google Search results. It is a mediator between the engine and a webmaster that helps you understand how the search engine rank a website. It also helps to reveal site’s errors, which pages are indexed and which ones are blocked. Generally, Search Console data shows what to fix in order to enhance the site’s search performance.
Register a Local Business in Google Maps
For local queries (e.g. [pizza near me], [best bar Santa Barbara], [dentist Goleta], etc.), Google displays a map with proper companies nearby. To get a business appear on such map, one should complete a registration process. This will increase overall search visibility of the site and will allow users of a particular region to choose a local product or service.
Develop a logical site structure
Structure of the website is the way different elements of the site (sections, subsections, pages) are correlated and linked with each other. The structure should be transparent and logical so the search robots could easily scan the site and find all its pages.
Secure a website by moving to HTTPS
HTTPS is an HTTP Secure – an adaptation of HTTP for safe communication. It is needed to maintain site’s security so no information such as visitors actions or their contact details is retrievable. The presence of https protocol has been an influential ranking signal since 2014.
Define a prefered domain (www or non-www)
For search engines www.redirectit.com and redirectit.com are two different pages, so defining the prefered domain will help avoid page duplication.
Create a robots.txt file
Robots.txt is a file which purpose is to stop search robots from indexing particular pages of a website, i.g. pages with the sensitive data: personal profiles, internal database information, files intended only for the internal use etc.
Create XML sitemap
The file sitemap.xml is an xml text file that contains information about the pages of the site to be indexed (URLs, the date of their last modification, the priority and frequency of the update, and more). Sitemap.xml helps search robots find all website pages and index them faster.
Set a language with .hreflang attribute
Attribute .hreflang is used to define a language of a website or a regional URL in case a website is translated into multiple languages. This attribute shows Google what URL to display in search results for a specific region.
Make URLs SEO Friendly
SEO-friendly URL means that it is easily readable and includes proper keywords: /how-to-create-good-url instead of /#4—70bjxniyn-880a%cc%31bjd0b%xn--p1ai/. An optimized URL lets both users and search robots understand the content of the page right away. This positively affects the page’s ranking.
Use Breadcrumbs
Breadcrumbs are graphic elements used for navigation assistance. They show a route of transitions between site’s pages. Breadcrumbs help search engines understand a hierarchy of the website’s pages. Search machines can parse the breadcrumbs data and display them in snippets. The snippets provide users with a short and attractive description of the page.
Create SEO-friendly internal cross-linking
Internal cross-linking is a system of links between different pages of a website. Well-structured interlinking helps distribute backlink weight between the pages and enhance the site’s overall authority in search.
Check HTTP status codes
HTTP status code is a server’s response to a request of a browser that comes in a form of a three-digit code, where the first digit indicates one of the standard response classes. Regular review of the status codes allows to control whether all pages of the website work as they are supposed to. Search engines may lower the rankings of a website with a lot of pages that contain wrong response codes.
Use Canonical URLs
Some websites have pages that contain the same information. Search engines may consider this duplicated content. An attribute rel=”canonical” shows search robots which of the pages with the same content is preferable for indexing.
Check the markup validity of web documents in HTML
The validity means how the code conforms to the open standards. If a website’s HTML code contains a lot of errors, it may negatively impact the website’s ranking.
Fix broken links
Broken links can harm user experience and thus, harm behavioral signals of a website. Non-working links discourage users from further work on the site. For search engines a broken link means an error. If a site has a great number of such errors search engine robots will mark it as a low quality website and decrease its overall search ranking.
Mind the number of outbound links
If a website has too many non-relevant outbound links, search engines may consider this to be spammy. Thus, the search rankings of the site may decrease.
Improve Page Speed
Page speed refers to the time needed to load the page content. It is one of the influential Google ranking signals. Optimizing your images usually has the biggest impact on page speeds.
Create a 404-error page
A 404 status code is a response to a non-existing page. It may occur if a page was redirected, deleted, renamed or if a user mis-typed URL, etc. All non-found pages should be redirected to a 404-error page that will inform users what has happened and what they need to do to proceed.
Step 3. Optimization of mobile device formats
Optimize the mobile version of your website
The share of users who prefer browsing websites using mobile devices versus desktop continues to increase. The mobile version of your website should be tailored for the smaller screens to accommodate user experience via mobile. Since April 2015, website’s mobile optimization has become a factor of Google search rankings.
Fix your navigation menu on mobile
The menu navigation is the most important part of any mobile website experience. It serves as a roadmap for your visitors and allows them to easily access the various pages on your site. On mobile devices, the regular practice is to use a hamburger icon and hide the links behind it. The best approach would be to leave the most important menu items visible even on smaller screens and using the hamburger menu for the rest of the links.
Optimize Images for mobile viewing
Images play an important role in your website’s design. They can help you make an emotional connection with your visitors and allow them to visualize the product they’re interested in buying. As such, it’s crucial for your images to be optimized for the web. This means the images should be saved in the appropriate format – JPG for photographic or scenic images and PNG-8 for icons and logos that require a transparent background. On top of this, you should reduce the image size using a tool like TinyJPG and consider using images that are optimized for various mobile breakpoints to reduce scaling and bandwidth issues.
Ensure buttons can be easily clicked on smaller screens
Don’t forget to pay extra attention to the buttons on your website. Because the screen real-estate is so precious, it’s easy to fall into the trap and make your buttons smaller so they fit on the screen. However, this also makes them harder to click. Make sure your buttons are easy to recognize: Use color to make them stand out from the rest of the page. Use a rectangle or a circle to represent the button. As far as the size goes, consider using padding on your button to increase the clickable area.
Consider a Mobile First Approach
Another way to approach responsive design is to design a mobile version of your website first. This allows you to see how the images, text, logos, and other elements will look on smaller screens. If they display without problems, then you shouldn’t have any problems adapting your design to larger screens.
Use Media Queries
Media queries were first sketched as a part of the initial proposal for CSS, but didn’t become a reality until browsers added official support for them in 2012. The main role of media queries is that they allow you to optimize the layout of your website for various screen widths. When using media queries, the content will respond to different conditions on specific devices. In a nutshell, a media query will check for the resolution, width, and orientation of the device and display the appropriate set of CSS rules.
Optimize Typography
When it comes to text, you want to make sure that the text is legible on smaller screens. A good size for your body copy is 16px or 1em and then adjust the size of your headings accordingly. At the same time, you’ll want to adjust the line height of your text to 1.5em to ensure your paragraph lines have enough breathing room. Another tip for mobile website design is to use a legible font. Avoid decorative or script fonts for body copy or in your menu items because they’re hard to read, especially on smaller screens.
Step 4. Content Strategy
Write a unique title for each page of a website
The title tag is a part of the HTML code that helps search engines understand the content of a page. That is why title optimization is crucial for page ranking.
Create unique meta descriptions for each page
The meta description is a tag in HTML that users see in SERP as a snippet – a preview of the page content which shows whether the page fits their query.
Optimize H-tags (heading tags)
Heading tags are parts of the HTML code that indicate a title (a heading) and subheadings on a page. There are six levels of heading tags: from H1 (the most influential) to H6 (the least influential). A proper distribution of keywords between H-tags shows the search robots which keywords are more important than others.
Create unique meta descriptions for each page
The meta description is a tag in HTML that users see in SERP as a snippet – a preview of the page content which shows whether the page fits their query.
Use Alt tags for every image
Alt tag is an attribute within an img tag. It is a short (up to 5 words) description of a picture it is related to. Alt tag helps search engines understand faster what’s on a picture. Alt tag also help users: if by any reason an image is not displayed, users will see its description. This is becoming increasingly important for hotels and restaurants especially because of the recent Disability Act which makes it easier get sued by people who have problems seeing or hearing.
Optimize content both for robots and humans
Search robots are on the user’s side – they appreciate a unique and useful content. It’s crucial to include keywords in your content, but they need to make sense and look natural. Follow these Steps to a Google-friendly site.
Create fresh and trendy content
A website’s content should correspond to user’s demand: be eye-catching and relevant.
Develop a content plan
The content plan is a list of content pieces with defined due dates. Regular content updates on a site plays a significant role in the website’s ranking. Content plan helps keep track of the upcoming pieces of content streamlining the processes of content creating and publishing.
Add a blog to a website
A blog is a powerful marketing instrument for attracting, engaging, and converting users. Blog can also help significantly in improving a website rankings in SERP.
Step 5. Off-Site Optimization
Mind both a quantity and quality of a site’s backlinks
Backlinks – the links that lead from different web sources to our website – play significant role in a search ranking of the site. It’s important to mind the balance between a quantity and a quality of backlinks since both of them impact the backlink profile.
Analyze backlinks of the competitors
Competitor research is a key stage of the link-building strategy. An analysis of backlinks of a competitor that reached the TOP helps understand how a successful backlink profile should look like.
Create link-building strategy
Link-building strategy refers to priorities in getting backlinks. It depends on the current status of the backlink profile and backlinks of the top-ranking competitors.
Cooperate with websites by sharing relevant content within the niche
One of the crucial factors of a backlink quality refers to the relevance of the host website. The backlink from a website that is thematically related is more valuable than a link from an authoritative but unrelated site. That is why one should exchange and post guest-blogging articles in resources that are popular in the targeted niche.
Participate in Forum Discussions and Answer the Questions in the Field
Users potentially interested in some product or service often browse relevant forums searching for fresh information and reviews. Active participation in forums or blogs discussions can contribute to the website’s ranking and stimulate traffic growth. Besides, Q&A platforms (Yahoo Answers, Google Answers, Answerbag, Quora, Reddit, etc.) can be used not only for getting interesting opinions on different subjects but also for growing brand awareness and attracting targeted users to the website.
Encourage users to write reviews about your service
There are review aggregators where users share their opinion about services/products and make a decision whether to try the service/product. Search engines evaluate mentions and reviews of a website, so the reviews impact the ranking, especially in local SEO.
Use images, videos, and documents for website promotion
Infographics, videos, webinars, podcasts, PDF documents, and images are types of a shareable content that can increase search visibility of the website in video, image and document search results. The key for efficient use of multimedia files lies in the proper optimization.
Step 6: Social media strategy
Learn how Social Media affects your SEO
Shares in social media increase the visibility of the page and its user engagement metrics which lead to the growth of the page’s ranking. Before starting a social media campaign, one should define the type of content that would strike for a particular business segment.
Strive to create viral content
Active and influential accounts on Google Plus, Twitter, Facebook, Pinterest, etc. help get additional traffic and attention to a brand. They can also can be a contributing factor to a website’s search ranking.
Add Social Media buttons to your website
Social media buttons are icons (in a header, sidebar or a footer of a page) that allow to share the page’s content via social media with a single click. This helps to spread the word quickly.
Use Open Graph Protocol for social media posts
Open Graph is a protocol that allows to control the look of social media posts sharing articles from a website. It is a set of meta-tags that structure the information (a headline, a description, a preview) in the post so it could attract more clicks and shares.
Step 7: Business listings, catalogues and directories
Bing Maps
Once you are signed into your Microsoft account, you will go the Bing Maps registration page. REGISTER HERE
Google My Business
The first thing you need to do is sign in to your Google account. Once you have signed in to your Google account, search for Google My Business and click on the start now button. REGISTER HERE
Facebook Business Listing
Begin typing the name of your business in the “Search Places” field. If your business is not already part of Facebook’s business directory, it will not show up in the search results. Select the option to add a new Place. REGISTER HERE
Foursquare Badge
Log in to your account and click on “Business” located at the bottom. REGISTER HERE
Mapquest.com
You will need to create a MapQuest account to begin. REGISTER HERE
Apple Maps
Create an account and submit your business to Apple business directory. REGISTER HERE
Yellow Pages
Enter your business name and business phone correctly. Click on the yellow Get my free listing button after that. REGISTER HERE
YELP
Enter your Business Name and Business Address. Click on Get Started after that. From the results, select Claim this Business, if your listing has not been claimed. If you want to edit the information, click on the red Already Claimed and log into Yelp to make changes to your listing. REGISTER HERE
2FINDLOCAL
To submit your business to 2FindLocal, all you need to do is select the blue “Submit your business” button located on the right side of the page, near the middle. REGISTER HERE
Cybo
Sign up and submit your business to Cybo business directory. REGISTER HERE
Merchant Circle
Claim your business listing by visiting the business listing page and clicking the “Claim your business” button.REGISTER HERE
Show Me Local
To start, click on New Business Signup at the top of the page (or the Join Now for Free button). Enter your business Name, Address and phone # and click the Add business button. REGISTER HERE
Local.com
To add a new listing please login to your existing account or create a new account if you are a new user. REGISTER HERE
BBB
To start the process of creating a new BBB Business Profile, provide some basic information about the business using the form on the website. REGISTER HERE
Chamber of Commerce
Create an account and fill in required business information. REGISTER HERE
Yellowbook
Answer the questions below to get started with adding a new business listing or residential listing on Yellowbook.com. REGISTER HERE
BizVotes
To add your business to the listing choose your state, city and categories the closest relevance for your business. Double check to make sure your business is not listed. Click “Add a Biz” to add the company. REGISTER HERE
Yahoo! Local
Click on “Sign Up”. Fill in the required details, then click “Next”. The next page gives you the opportunity to change any information, add a website URL, and a business email. Click “Submit” when done. The next page will require you to verify your listing. REGISTER HERE
Brown Book
Fill in all the required fields and claim your business listing. REGISTER HERE
CitySquares
Sign up to begin creating your business profile. Enter your company details in order to submit your business. REGISTER HERE
eLocal
To add your business to the list, follow steps suggested on the website. REGISTER HERE
InsiderPages
To get started, sign up for an account with Insider Pages. Once your account is set up, do a search for your business on our site. When you find your business, click the Claim Business link for your business listing. REGISTER HERE
BOTW
Create an account and fill in your business information. REGISTER HERE
Opendi
Create an account and submit your business to Opendi. REGISTER HERE
Tuugo
Adding your business to the site requires you to sign up to go further. REGISTER HERE
B2BYellowpages
Sign up and fill in your business details to submit it to the listing. REGISTER HERE
Shocking SEO Statistics
- Organic search leads have a 14.6% close rate, compared with a 1.7% close rate for outbound marketing leads. -NewsCred
- 57% of B2B marketers say SEO has the biggest impact on lead generation. -NewsCred
- 72% of marketers believe that relevant content creation is the most effective SEO tactic. -Statista
- Content marketing generates 3 times as many leads as traditional marketing, and costs on average 62% less. -HubSpot
- 93% of all online experiences begin with a search engine. -Google
- 75% of SEO is actually off-page, while only 25% is on-page. -NetMarketShare
- Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111.37%. -NetMarketShare
- Marketers who use a combination of organic SEO techniques and PPC ads see an average of 27% more profits compared to those using a single technique. -Statista
- After making a local business search on a mobile device, 88% of consumers will either call or visit the business within 24 hours. -NetMarketShare
- 70% of consumers will go to a store because of the information they find online. -NetMarketShare
- 73% of consumers trust business after seeing that it has positive reviews. -SEO Expert
- The first position on Google’s desktop search results has a 34.36% click-through rate. -Statista
Search Engine Optimization questions to ponder
- Is my website connected to Google analytics?
- Is my website connected to Google Webmaster Tools?
- Does my website load fast?
- Do I have a “site map”?
- Are my terms of use and privacy policy pages setup?
- How streamlined is my content publishing process?
- Does my website exude helpful content and information for my audience, and position me as an authority with testimonials spread across the site?
Search Engine Optimization Testimonials
Next Steps For Your Search Engine Optimization Strategy
Open up a Google Doc, and start writing down the answers to these questions below.
- Make a list of partners whom you have already forged relationships with, in terms of co-marketing, complementary business partners.
- Write down a 1 minute sales pitch on why people should choose you over your competitors.
- Make a list of the products / services you offer. What are the most popular or profitable?
- What is your primary call-to-action on your website? Request Quote, etc?
- What is your target market geographically & demographically?
- Which keywords do you think are most important? Are you currently ranking for any keywords?
- What is your average sale? And what is your current sales volume?
- Who are your top competitors (in terms of online presence)?
- Are you currently doing any other kind of marketing? If so, what are you spending?
- Compile 3 testimonials with photos.
- Start organizing your email newsletter list into an excel spreadsheet.
- We will help you export the emails from your existing email box and clean up the list.
- The email newsletter list will be 100% spam compliant and those on the list can elect to opt out of mailings if they wish.
- We need your logo in transparent “png” format. Ask your previous designer for the “source file” of your logo.
-
Organize your loginsuser:password:user:pass:user:pass:user:pass:Your Current Web Site Admin Login? (where do you edit your web site pages?)user:pass:Your Current Web Site FTP Login? (where is your web site hosted?)FTP user:FTP pass:Your Current Domain Registrar Login? (where did you buy your domain name?)user:pass:www.Gmail.com setup a marketing gmail for us to use.user:pass:www.Mailchimp.com (go register an account here, we’ll need this for the newsletters)user:pass:
Your website is your best salesperson, working 24-7!
*Client is responsible to provide all content for the site, including the cost of licensed images.
- LOW COMPETITION – 0 TO 200K
SMALL CITY / COUNTY - MEDIUM COMPETITION – 0 TO 3M
MEDIUM CITY / COUNTY / STATE - HIGH COMPETITION – 0 TO 10M
LARGE CITY / COUNTY / STATE - HIGH COMPETITION
NATIONWIDE / GLOBAL - Initial Website AnalysisUncover Obstacles Hindering Your Website’s Performance
- SEO Plan and Strategy
- Keyword Research & Analysis
- Targeted Web Pages
- Targeted Keywords
- Competitive Analysis
- Site Authentication and Verification
- ON PAGE: URL Optimization
- ON PAGE: Title & Meta Tag Optimization
- ON PAGE: Content Optimization
- ON PAGE: Image Optimization
- ON PAGE: Internal Linking
- ON PAGE: RSS Feed
- ON PAGE: Robots.txt Creation
- ON PAGE: Google Webmaster Tools Account Setup
- ON PAGE: Google Analytics Website Stats
- ON PAGE: Sitemap Creation and Submission
- OFF PAGE: Manual Directory Submission
- OFF PAGE: Quality Article Creation & Submission
- OFF PAGE: Press Release Creation & Submission
- OFF PAGE: Classified Ads Submission
- OFF PAGE: Article/Blog Commenting
- OFF PAGE: Google Local (Google Maps)
- OFF PAGE: Local Listings Submission
- Activity/ Ranking Reports
SEO PLAN
$300
A MONTH
$500
A MONTH
$900
A MONTH
$1500
A MONTH
- 5 Pages
- 10 Keywords
SEO PLAN
$500
A MONTH
$900
A MONTH
$1650
A MONTH
$2750
A MONTH
- 15 Pages
- 30 Keywords
SEO PLAN
$800
A MONTH
$1400
A MONTH
$2600
A MONTH
$4400
A MONTH
- 25 Pages
- 50 Keywords
When all roads lead to your website on the internet, sales and profits increase. Backlinks are online referrals for your business. We help you generate 100’s of incoming links that boost your rankings and bring targeted customers to your site.
Extended Inbound Linking Plans
- Manual Directory Submission
- Quality Article Creation& Submission
- Press Release Creation & Submission
- Classified Ads Submission
- Article/Blog Commenting
- Social Bookmarking Submission
- Total Links per Month
- Activity Reports
PLAN 1
- 10
- 1
- 1
- 1
- 8
- 8
- 30
PLAN 2
- 15
- 2
- 2
- 5
- 8
- 15
- 50
PLAN 3
- 20
- 3
- 3
- 10
- 10
- 20
- 70
Get a Quote for Search Engine Optimization
Each project starts with a keyword research report and a strategy road map uniquely designed to meet the online needs of your business. We’ll help you design a strategy that motivates your customers to TAKE ACTION using social media, blogs, newsletters and paid search ads. Don’t leave your sales performance to chance. Call us today at 805-570-1385
Launch 805
201 W. Montecito St, Santa Barbara, CA
Email: sales@launch805.com
Phone: 805-570-1385
We chose to work with Launch805, and Taylor Reaume. With so many positive recommendations coming to us for this company, we took a chance on them, and we are happy to say that we are glad we did.
Launch805 pushed our Santa Barbara restaurant to the top of Google and helped us get more traffic, more importantly, we are reaching the right traffic. They operate from a place of abundance.
First things first. You will need a logo and a domain name and a solid plan in place for your web strategy.
Failing to plan = planning to fail.
- STEP 1:
Domain Name ResearchYou will need a domain name that sets you apart from the competitors, and provides you with an edge on Google. We will guide you through the process of selecting the best domain name for your business. - STEP 2:
Logo Design - STEP 3:
Trademark Search - STEP 4:
Keyword Research ReportKeyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. Keywords are usually broken up and grouped based on the number of words within the query phrases. - STEP 5:
Competitor ReportWe will conduct in depth competitive analysis and create a report detailing your competitors strengths and weaknesses. Competitor research is a primary stage for keyword research as well. The logic is simple: if a competitors website is ranked in the SERPs top it contains keywords that already worked well for search engines, which means that these keywords may work for your website as well. - STEP 6:
Content PlanIncludes coming up with 12 blog titles and creating 2 lead magnet ideas. A lead magnet is a giveaway item at your website, often used increase your newsletter subscribers. For example, at our website we offer a PDF, entitled: 101 Ways To Drive Traffic. - STEP 7:
Slogans - STEP 8:
USP Creation - STEP 9:
Email SolutionWe will help you get setup with Google Apps, and configure your new branded email boxes for you. - STEP 10:
Setup Web HostingWe will get you setup with web hosting and guide you through the process of fine tuning your web hosting account.
LAUNCH PLAN 1
LAUNCH PLAN 2
LAUNCH PLAN 3
Your website is your best salesperson, working 24-7!
*Client is responsible to provide all content for the site, including the cost of licensed images.
- Content Management System
- Add unlimited pages (no cost)
- Built-in Blog
- Role ManagementAllow Users to manage different areas of content
- Photo GalleryAdd unlimited photos and slideshows
- Contact Us FormCaptcha will be installed to prevent spammers
- Homepage Slideshowincludes designing up to 3 slides
- 1 Hour of Training
- Responsive Web DesignSite will view properly on Mobile Devices. 55% of Google Search Clicks are now generated through mobile devices. (-Forbes) 4 out of 5 consumers shop on smart phones. (-Comscore)
- Event Calendar
- Testimonial Systemincludes up to 6 testimonials
- Content MigrationWe will help you migrate your content and pages from your old site.
- Social Sharing ButtonsWe will add social sharing buttons on the website
- Portfolio Gallery
- WooCommerce
- Activity Reports
WEBSITE PLAN 1
- 5 Pages
WEBSITE PLAN 2
- 10 Pages
WEBSITE PLAN 3
- 25 Pages
The secret to getting top ranks on Google is constantly publishing high-quality content. But, who has the time? We’ll work closely with you each month to help get your content development on the right track.
- Blog WritingYour blog writer will assist you in creating interesting content optimized for the search engines with correct grammar and spelling. The best use of your article writer’s time is to have them write an original high quality blogs every month, with your target keywords embedded into the article. Your best keywords will be included in this article, thereby increasing your exposure on the search engines, bringing you new traffic and increasing your business revenue. Writing blogs will enhance your credibility and authority with your audience.
- Word Count
- Blog Strategy and Development
- Graphics Included
- Keyword Anchors
- Uploaded & OptimizedAfter you approve the article, your article writer will assist you with uploading the article to your web site or blog. They will assist you with minutia of code optimization. Having optimized code on your web pages is one of the most overlooked aspects of web business today. Out of 10 business in a marketplace, usually it’s only one of them that really “gets” the concept of SEO, and usually they are the ones getting all the calls from the search engines.
- Comment Moderation
- Activity Reports
BLOG PLAN 1
- 1000
BLOG PLAN 2
- 1000
BLOG PLAN 3
- 1000
Consumers now co-author the stories brands’ tell. Boost your “likes’ and your “followers”, …and you’ll boost your sales and profits. Behind all the hype about social media marketing, there is a hard truth: it’s labor intensive work! To keep up with it, you need help. And we don’t mean just giving you a strategy and a to-do list. We mean rolling up our sleeves and actually doing it.
- Social Profile Audit
- Social Content Audit
- Strategy Development & Consulting
- Community Management & Audience Engagement
- Organic Audience Expansion
- Content Creation
- Organic Social Promotion
- Infographics & Social Graphics Creation
- Facebook Ads Campaign Setup, Management, & Analytics
- Advertisement Retargeting
- Paid Social Amplification
- Monthly Performance Report
FB Marketing 1
- Minimum +30 Page Likes
- 20 posts
FB Marketing 2
- 4
- Minimum +50 Page Likes
- 40 Posts
FB Marketing 3
- 6
- Minimum +80 Page Likes
- 60 posts
We seek out Twitter partners in your industry. Once we identify the centers of influence in your niche, we start adding value to them by retweeting their tweets and re-posting their articles. By increasing your followers you will boost your viewership and traffic. “In the old days, networking took place in coffee shops, nowadays – Facebook & Twitter…”
- Social Profile Audit
- Social Content Audit
- Strategy Development & ConsultingAs search engine experts, we bring a unique edge to your Twitter strategy. We’re different because we think from the search engines perspective, and we know that it’s not enough to just have a compelling copy. Marketers create compelling copy. Super Marketers create compelling copy that is also optimized for both humans AND the search engines.
- Community Management & Audience Engagement
- Organic Audience Expansion
- Content Creation
- Organic Social PromotionIf you’re like most business owners, you are probably thinking: We don’t have time to do this ourselves We can’t keep up with the changing technology We just don’t have the expertise We don’t even know where to start It looks bad and it’s hurting us
- Infographics & Social Graphics Creation
- Twitter Ads Campaign Setup, Management, & Analytics
- Advertisement Retargeting
- Paid Social Amplification
- Monthly Performance ReportBehind all the hype about social media marketing, there is a hard truth: it’s labor intensive work! To keep up with it, you need help. And we don’t mean just giving you a strategy and a to-do list. We mean rolling up our sleeves and actually doing it. We will send you reports every month detailing the success of the campaign.
Twitter Marketing 1
- Minimum +30 followers
- 20 tweets
Twitter Marketing 2
- 4
- Minimum +50 followers
- 40 tweets
Twitter Marketing 3
- 6
- Minimum +80 followers
- 60 tweets
We will actively help you grow your presence on Google My Business (formerly Google Plus). GMB is often the highest source of traffic for local businesses. Includes support for generating new reviews and keeping your profile active with relevant, engaging status updates.
- Social Profile Audit
- Social Content Audit
- Strategy Development & ConsultingCreating your Google My Business profile is a critical part of local search. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.
- Community Management & Audience Engagement
- Content Creation
- Organic Social PromotionEvery day, millions of people search on Google for businesses like yours. Make your Business Profile stand out and turn those searches into your customers.
- Infographics & Social Graphics Creation
- Twitter Ads Campaign Setup, Management, & Analytics
- Advertisement Retargeting
- Paid Social Amplification
- Monthly Performance ReportBehind all the hype about social media marketing, there is a hard truth: it’s labor intensive work! To keep up with it, you need help. And we don’t mean just giving you a strategy and a to-do list. We mean rolling up our sleeves and actually doing it. We will send you reports every month detailing the success of the campaign.
Google Local 1
- 20 posts
Google Local 2
- 4
- 40 posts
Google Local 3
- 6
- 60 posts
Linkedin is a business audience comprised of mostly business owners and working professionals. This is an affluent audience with a higher than average commercial intent, when compared to other social networks. We will help you stay in front of your target audience on Linkedin with engaging, educational and entertaining status updates that remind your customer to take action.
- Social Profile Audit
- Social Content Audit
- Strategy Development & ConsultingLinkedIn Profile Set-up, Profile Optimization, Company Page Creation, Cover Photo Design, Increasing Company Page Followers, Relevant Groups – Interaction/Engagement, Posting of Article Summaries in the Groups, Query Response Management and more.
- Community Management & Audience Engagement
- Organic Audience Expansion
- Content Creation
- Relevant Groups – Interaction/Engagement
- Infographics & Social Graphics Creation
- Linkedin Ads Campaign Setup, Management, & Analytics
- Advertisement Retargeting
- Paid Social Amplification
- Monthly Performance Report
Linkedin Marketing 1
- Minimum +5 Company Page Likes
- 20 posts
Linkedin Marketing 2
- 4
- Minimum +10 Page Likes
- 40 Posts
Linkedin Marketing 3
- 6
- Minimum +25 Page Likes
- 60 posts
Marketing on Instagram can definitely be a challenge for the time-starved local business. That’s why we developed our Instagram marketing packages. We’ll help you brainstorm ideas and activities to “socialize” your business and increase your brand visibility in your target market.
- Social Profile Audit
- Social Content Audit
- Strategy Development & ConsultingConnect with Instagram influencers in your industry to build your brand awareness. Boost your sales and profits with the 3rd party endorsements from instagram influencers. Get help with Instagram Profile Set-up, Profile Optimization, Ad Creation, Cover Photo Design, Increasing Instagram Followers, boosting interaction/Engagement levels, posting articles, query response management and more.
- Community Management & Audience Engagement
- Organic Audience Expansion
- Content Creation
- Influencer Targeting
- Infographics & Social Graphics Creation
- Instagram Ads Campaign Setup, Management, & Analytics
- Advertisement Retargeting
- Paid Social Amplification
- Monthly Performance Report
Instagram Marketing 1
- Minimum +10 followers
- 20 posts
Instagram Marketing 2
- 4
- Minimum +20 followers
- 40 Posts
Instagram Marketing 3
- 6
- Minimum +30 followers
- 60 posts
Increase sales and profits by sending out powerful high impact monthly newsletters. Email marketing is still the lowest cost return on investment marketing available to business owners. We’ll create a high converting email newsletter theme and help you send out monthly newsletters communicating your unique selling proposition.
- Number of Subscribers
- Number of Campaigns
- Custom Email TemplatesWe create Custom HTML Email Newsletter Template as per your needs. You can design it as per your favorite colors and text.
- Landing Pages$150 extra per landing page
- Autoresponders
- Forward to a Friend
- Personalized EmailYou can send emails to subscribers with personalization in the first name feild. This means the system will auto-populate the customers first name and other data from your database tags.
- Scheduled SendYou can create and send email campaigns when your clients want to receive that email. Scheduled email goes automatically as per scheduled date and time.
- List ImportEasily Manage Lists, Contacts and Segments
- UnsubscribesUnsubscribe system allows subscribers to opt out of your email list.
- Open Rate ReportOpen rate is a measure of how many people in an email list open (or view) a particular email campaign.
- A-B TestingA – B testing helps to improve conversion. We can do A – B testing in subject line, email copy, landing page and it helps to select the best among the two.
- Website SyncWe will program your website lead forms to automatically sync up with your email newsletter system. We will monitor the health of your newsletter database, eliminate duplicates and spam honeypots, and proactively manage your newsletter subscribers.
EMAIL MARKETING 1
- 0-1000
- UNLIMITED
- 1
EMAIL MARKETING 2
- 1001-5000
- UNLIMITED
- 2
- 1
EMAIL MARKETING 3
- 5000+
- UNLIMITED
- 3
- 2
- All-IN-ONE DashboardAll in one dashboard helps your business generate, listen, and respond to online reviews. Our easy-to-use system helps your online ratings quickly improve across the most important review sites.
- GENERATEThis is a landing page designed to give your customers easy access to your review sites. Fully customizable text and email generator to send out review requests. Review generator landing page to drive reviews and customer feedback. Customized print collateral such as review cards, window clings, and table tents.
- LISTENWe monitor your customer reviews and keep you informed via daily alerts and monthly reports.
- RESPONDRespond to all of your reviews from one central dashboard or let us respond for you. Follow our system and watch your online reputation quickly improve!
- REVIEW SCRIBEWe will write responses to your customer reviews. Each reponse will be keyword rich to help you increase the search engine friendliness of your social profiles.
REPUTATION MANAGER 1
REPUTATION MANAGER 2
- 5 Review Responses
REPUTATION MANAGER 3
- 10 Review Responses
Ensure your business receives more reviews to improve your online reputation and increase consumer confidence. Monitor your customer feedback on the most influential review sites to make informed business decisions. Swiftly reply to your online reviews to resolve issues and help develop a brand advocate network.
Mini sites, often referred to as “SEO SATELLITE SITES” will help you expand your presence on the web.
- Mini SiteWe will install a Wordpress site on a domain of your choice.
- Blog Included
- Custom Pages
- Add Blogs
- Analytics
MINI SITE 1
MINI SITE 2
- 2
MINI SITE 3
- 5
Get our most effective tactics bundled at a lower price!
- Monthly Hours
- Power BlogWe will write a 1000 word blog with high touch graphics, and upload/optimize the content on your website.
- Email Newsletter
- Facebook Marketing
- Twitter Marketing
- Linkedin Marketing
- Youtube Marketing
- Graphic Design
- Reputation Manager
- Analytics
ACCELERATOR 1
- 10 HOURSIncludes 1 Power Blog, 1 Press Release, 1 Email Newsletter, plus social media marketing on Facebook, Twitter, Linkedin, etc. 10 support hours for high level web strategy and consulting every month. An average business owner will consume ~75+ hours per month tackling these objectives in house.
ACCELERATOR 2
- 20 HOURSIncludes, 1 Power Blog, 1 Enhanced Press Release, 1 Email Newsletter, plus social media marketing on Facebook, Twitter, Linkedin, etc. 20 support hours for high level web strategy and consulting every month. This plan offers everything the Plus Accelerator Plan offers, and more! The press release goes out to a larger list of Press Release outlets (extended reach). This plan includes a Holiday Email Newsletter and a Q&A Hot Sheet Newsletter (written and sent out). This plan provides more dexterity in your content publishing plan and will build your brand faster. Our team works together synergistically to accomplish these objectives under a 20 hour retainer every month. An average business owner will consume ~100+ hours per month tackling these objectives in house.
ACCELERATOR 3
- 30 HOURSIncludes, 1 Power Blog, 1 Press Release, 1 Email Newsletter, plus social media marketing on Facebook, Twitter, Linkedin, etc. plus 30 support hours for high level web strategy and consulting every month.This plan offers everything the Pro Accelerator Plan offers, but includes support for Google Adwords and Facebook Ads. Google Adwords and Facebook Ads are an immediate traffic source that can laser target specific terms, bringing in specific customers, at specific times. An average business owner will consume ~135+ hours per month tackling these objectives in house.