The world of advertising is transforming. In a society saturated by information, it’s harder than ever to grab the attention of potential customers. So, just how do you get people to take notice of your business? Try reaching them through social media. Facebook has nearly 1.8 billion monthly active users so advertising on its platform could be the answer. Learn more about how Facebook advertising works and find out how Search Engine Pros can help you harness its power to boost your business.
Why use Facebook advertising?
Here are the key reasons why Facebook advertising wins over traditional ad formats like print, billboard, radio, TV and even Google Adsense:
- Facebook ads are far cheaper in terms of cost to reach 1,000 people. For example, Buffer app found that spending just $5 per day on Facebook adverts bought them 9 likes, 1 click to their homepage and 787 new views. Moz claims that spending $1 per day on Facebook gets your brand in front of 4,000 people.
- Facebook ads run on pay-per-click or pay-per-day impressions, similar to Adsense. That means that you’re in control of your budget and can set daily caps or limits on the total campaign.
- Facebook ads are highly visible because they’re placed directly in users’ news streams.
- You can target specific audiences with Facebook ads based on a number of factors including interests, age, behaviour, connections, languages, gender, location, religion, politics, marital status and occupation.
- Facebook allows you to find existing customers using contact lists, web traffic from your site or activity in your app. This allows you to remarket to an audience who has already visited your site and has some interest in your business.
- Once you have a converting audience you can use the Lookalike Audience feature to reach new people who have similar profiles.
- You can test and track the success of your advertising campaigns in real time with Facebook Analytics and adjust them using the Adverts Manager tool.
Exactly how does Facebook advertising work?
Facebook has made over $6.4 billion in advertising revenue in the second quarter of 2016 alone. The social network has become a key leader in the ad field by creating the most sophisticated consumer profiling ever. Here’s how it works:
- When you’re logged into Facebook, it tracks everything you do on the internet. This allows it to build a profile of your lifestyle including what brands you like, your hobbies and interests, favorite foods, music, films and so much more.
- Facebook knows where you live and uses your electronic device and location settings to figure out key information about you.
- The company also uses consumer data that has been sourced by credit companies and research firms like Experian to build a fuller idea of your lifestyle habits.
This might sound pretty scary for consumers, but it’s a dream for advertisers who can use this information to target very specific audiences. Plus, if they wish, Facebook users can adjust their privacy settings using the Ad Preference Tool to avoid being tracked.
What makes Facebook advertising even better is that it has 10 different ad methods which cater to different business aims:
- Boost your posts to a wider audience.
- Promote your page to get more likes.
- Send people to your website.
- Increase conversions on your website.
- Get people to install your app.
- Increase engagement in your app.
- Reach people who live near your business.
- Get people to attend an event.
- Get people to claim an offer, such as a discount on next purchase or enter a sweepstake.
- Generate video views.
How can we help you with Facebook advertising?
Whether you want to drive sales or increase brand awareness, with a little bit of time, money and testing, Facebook ads can provide a real boost for your business. If you need assistance setting things up, Search Engine Pros can help in the following ways:
- We can work with you to assess your advertising needs.
- Set up your Facebook advertising account
- Test various adverts and analyze what works best.
- Set up a regular advertising budget and schedule your Facebook ads.
Contact us to get started with your Facebook advertising campaign.
Using Facebook for advertisement gives you really lots of advantages. And because almost all people all over the world use Facebook it is easy for your adds to be seen.
Using Facebook ads is quite cheaper and helps boosting the business. Nice review.. Thanks
I agree that there’s a lot to be gained from Facebook promotion. I think the advertisers can get away with being invasive because of the security settings. Probably the best way for content to go viral is by utilizing Facebook ads and catering to the desired audience.
Facebook advertising is a great way of reaching the world and it quite cheap too. I like using Facebook ad since it very simple and straightforward to use.
I cannot say it is the best but it will definitely boost your business granted it can be viewed by the right audience, At the end of the day platforms contribute but it all boils down to content. Advertising has to be good and factual to be effective.
It has been proven that using Facebook ads is cheaper compared to the millions of users that will have access to the ads. It’s a great ads medium
Facebook ads run on pay-per-click or pay-per-day impressions, making it easier for subscribers to pay easily. Believe me millions of people will see the ads.
It is undeniable that Facebook has many users in various interests and ages which will be the right target to market the products and services that we want. Moreover, I think one of the special features of Facebook Ads is its ability to target a very specific target audience.
Facebook has a lot of advantages and getting your products known to the world is part of it.. its pretty easy and effective if you have a lot of friends and really active on Facebook.. the price tag to put up an advert is smidgen..any company that can help me with Facebook advertising is welcome..thanks guys..
Learn more about how Facebook advertising works, if you have any hard time on the way, launch 805 can help you. Even to set up your business profile, you are covered.
Search Engine Pros can help you harness its power to boost your business. Through Facebook that has billions of active users, you are sure you product will get to be known by every corner of the world
Few advertising platforms are as powerful as Facebook. I wouldn’t hesitate to recommend Facebook as the go to ad platform!
What I like most about Facebook advertising is the fact that they are targeted. That way you can be sure the right people are seeing your ads.
Facebook is relatively cheap as compared to other advertising platforms such as TV or Radio. I think that is why most people prefer it!
With 1.8 billion monthly users, you can be sure a lot of people are seeing your ad on Facebook. I doubt any other platform is that effective in advertising.
Facebook has tonnes of data on different people. That makes their targeted ad program extremely effective!
Advertising on Facebook is very effective. Most of the times your ad is only seen by people who would be interested in your particular product or service.
Facebook’s biggest strength is in its numbers. The number of people you are able to reach while advertising through their platform is simply mid-boggling!!
The fact that more and more businesses continue to advertise with Facebook is a testament to how effective they must be. All those businesses can’t be wrong.
For the value one gets, Facebook advertising is indeed very cheap. I might go as far as to say it could be the cheapest out there.
It’s good to know that you offer services for Facebook advertising. A lot of businesses could use such a service.
In my opinion what makes Facebook advertising preferable to most others is how highly targeted it is. That means the turnover rate for any ad is inherently high, which is a good thing.
It is effective but over the years its efficiency has diminished to be honest. For one the platform itself has been though policy changes that some services cannot use it. Take for example links? I Have a lot of those who I cannot post on FB due to restrictions. Another reason is it is now saturated to the point that its allure has gone down and that is a huge part of doing promotions.
The Facebook ads is so important and growing tremendously. You can even target very specific audiences for you product; isnt this a blessing 👍😃
There are lots of reasons why Facebook advertising is the best compared to other traditional ad formats..the fact that it is cheaper and it runs on pay per click is music to my ear..their are onslaught of advantages too..
social media may be viewed negatively but it has its perks too…spot on
Though advertising with Facebook ads is cheaper, it is also not as effective as before because of the security features here and there. I wont blame them, it’s all for security purpose.