Giving users more transparency into their Google ad experience
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Giving users more transparency into their Google ad experience

Today, people engage with a wider variety of ad formats on more Google products than ever before — from Video ads on YouTube to Shopping ads across Search, Display and more. And they increasingly want to know more about the ads they see. That’s why we’ve been innovating on features like “About this ad” to help users understand why an ad was shown, and…

Display campaigns made easy
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Display campaigns made easy

Helping you connect with customers is core to the Google Ads mission, and we’re always working to make that as easy as possible through our products. That’s why, starting this month, we’re bringing the flexibility of standard Display campaigns and the automation of Smart Display campaigns into a single Display campaign.  We introduced Smart Display campaigns four years ago to create a simple way to reach…

How retailers can stand out this holiday season
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How retailers can stand out this holiday season

The holiday season is just around the corner and consumers are already ramping up their shopping. For example, U.S. searches for “holiday gift ideas” in August have already surpassed 2020 levels. As of June, 58% of U.S. holiday shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock….

Google Ads Remarketing: 7 PRO TIPS
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Google Ads Remarketing: 7 PRO TIPS

Google Ads Remarketing is a feature that allows you to personalize your ad campaign for people who have already visited your site. It targets your adverts to these visitors as they browse the web and utilize apps. Read on for 7 Pro Tips regarding Google Ads Remarketing. What are my Google Ads Remarketing options and their features? Standard remarketing: This feature allows you to show…

New ways to find deals and shop on Google
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New ways to find deals and shop on Google

When it comes to shopping, people are increasingly looking for ways to save money. In fact, we’ve seen that searches for “discount code” have increased 50% since last year. With the back-to-school season upon us and the holiday season fast approaching, we know that consumers will be on the hunt for products that offer the best value, and businesses will be looking for ways…

The new WWW: Helping accelerate the retail recovery
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The new WWW: Helping accelerate the retail recovery

The web has been a lifeline during lockdown. Digital tools have helped us stay connected — families with each other, teachers with students and businesses with customers. There has never been a time when technology could be more helpful to people, communities and countries. Unsurprisingly, as a result of the pandemic, our use of technology has leapt forward five to ten years in as many months…

Tools and partnerships to help travel recover and thrive
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Tools and partnerships to help travel recover and thrive

The travel industry is beginning to show promising signs of recovery as parts of the world reopen and vaccinations continue. We see from Google searches that people want to travel, provided they feel safe to do so: Global searches for “where to travel,” “can I travel” and “covid travel restrictions” are near all-time highs. Google is working hard to listen to customer feedback and…

WooCommerce merchants can now list their products across Google
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WooCommerce merchants can now list their products across Google

Last week we announced that all of WooCommerce’s 4.4 million merchants would soon have the ability to easily integrate their product inventory across Google in just a few clicks, and for free. Today, the product is live and ready for WooCommerce merchants to use globally. Making it easier for retailers who work with partners like WooCommerce to integrate with Google shopping features across Search, Shopping, Image Search and YouTube means…

Get discovered and build your brand on Google
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Get discovered and build your brand on Google

There are now over one billion shopping sessions happening across Google every day. More consumers are shopping online than ever before, and they’re meeting a brand-new generation of digital-first retailers, each with their own unique products, stories and values to share. At Google, we’re working on more ways to bridge the connection between retailers and consumers, so that retailers can build direct and lasting…

CALL TRACKING: Which Keywords Trigger Phone Calls?
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CALL TRACKING: Which Keywords Trigger Phone Calls?

Is There a Better Way to Track Your Phone Calls? Most people enjoy the sound of a phone ringing, especially in business (unless it’s the car warranty people, of course!). For entrepreneurs and small business owners, the sound of a phone ringing is a very good thing indeed. It means people are interested in your business and called to find more information, or perhaps…