Taking the time to like other people’s (or business’s) posts is an important aspect of social engagement. By liking, sharing, and commenting on someone else’s post, you expand your social media presence. The engagement you have with them appears on other people’s pages and news feeds. It is also likely that you will attract the person you have liked, shared or commented on. In…
In today’s digital age, having a website for your business is essential. But just having a website is not enough. You need to be able to measure the performance of your website and your marketing campaigns to know if they are generating the desired results. This is where UTM tags come in. UTM tags, also known as Urchin Tracking Modules, are small snippets of…
Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors and solves for unknowns in the consumer process. Since introducing Google Analytics 4, we’ve continued to invest in building solutions that fit the needs of…
Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…
One of the biggest benefits of Bard, an experiment to collaborate with generative AI, is that it can tailor its responses to exactly what you need. For instance, you could ask Bard to start a trip planning Doc for you and your friends, draft up your online marketplace listing, or help explain a science topic to your kids. And now, Bard is getting even better…
Streaming officially has a new leader. In a Kantar survey of weekly video viewers, over half said the first app they opened on their TV screen was YouTube.1 And the latest Nielsen Gauge Report shows YouTube leading streaming watch time on connected TV (CTV) — for the ninth month in a row. Why? Simply put, viewers want choice and variety. Whether it’s music videos, NFL Sunday Ticket, free-to-watch…
Thousands of people gathered in San Francisco this week to learn about the newest updates and technologies at Google Cloud Next 2023. Our advances in AI were a major focus especially how we’re working with other companies to bring AI technology into the real world. Here’s how companies around the globe are using Google Cloud’s AI services to move their businesses forward — whether it’s helping customers…
Before Google Maps came along, I got lost while driving more than I’d like to admit. But after many years as a daily Google Maps user — from the early days of printing off maps from my desktop computer to today, with Google Maps as my trusty sidekick anywhere I walk or drive — I no longer worry about getting from A to B….
We were pleased to take part in the Biden Administration’s symposium today focused on multi-factor authentication (MFA), continuing the industry’s ongoing efforts to strengthen authentication for online security. Today, we’re happy to report that more than 70% of Google Accounts, owned by people regularly using our products, automatically benefit from second factor authentication that confirms their identity when a suspicious sign-in is detected. For…
We’re proud to join with other leading AI companies to jointly commit to advancing responsible practices in the development of artificial intelligence. Today is a milestone in bringing the industry together to ensure that AI helps everyone. These commitments will support efforts by the G7, the OECD, and national governments to maximize AI’s benefits and minimize its risks. We’ve long believed that being bold on AI…
