Why You Should LIKE Other Posts On Social Media
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Why You Should LIKE Other Posts On Social Media

Taking the time to like other people’s (or business’s) posts is an important aspect of social engagement.   By liking, sharing, and commenting on someone else’s post, you expand your social media presence. The engagement you have with them appears on other people’s pages and news feeds. It is also likely that you will attract the person you have liked, shared or commented on. In…

UTM Tags: Measure Effectiveness of your Website Marketing Campaigns
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UTM Tags: Measure Effectiveness of your Website Marketing Campaigns

In today’s digital age, having a website for your business is essential. But just having a website is not enough. You need to be able to measure the performance of your website and your marketing campaigns to know if they are generating the desired results. This is where UTM tags come in. UTM tags, also known as Urchin Tracking Modules, are small snippets of…

How Google is supporting repair and sensible right to repair legislation

How Google is supporting repair and sensible right to repair legislation

Today, we’re excited to reaffirm our support for the Right to Repair movement by releasing our first white paper on repair while endorsing proposed Oregon Right to Repair legislation that offers a compelling model for other states to follow. We applaud the efforts of Oregon state senator Janeen Sollman in advancing a common sense repair bill. This legislation represents an inclusive compromise that brings…

10 ways to be more sustainable with Google in 2024

10 ways to be more sustainable with Google in 2024

In 2024, we are helping people find ways to live more sustainably — from travel to home energy to thrifting. Here’s a look at 10 ways our products and features can help you make more sustainable choices. 1. Get more sustainable choices when you travel You can now find relevant train routes when you search for flights in Google Search making it easier to…

How Android helps you stay safe from mobile fraud apps

How Android helps you stay safe from mobile fraud apps

As more people use their devices for mobile banking and money management, fraudsters and criminals are increasingly using malicious apps to steal money or account information. Scammers often send phishing messages trying to get you to download a fraudulent app that’s designed to get your financial credentials, either through surveillance or by acting like a legitimate app. These phishing messages may appear to come…

What’s next for Analytics 360
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What’s next for Analytics 360

Google Analytics 4 helps you understand consumer behavior across your websites and apps. It measures that activity while adapting to an evolving technology and regulatory landscape. By using Google AI, it brings you relevant insights, predicts future purchasing behaviors and solves for unknowns in the consumer process. Since introducing Google Analytics 4, we’ve continued to invest in building solutions that fit the needs of…

3 ways merchants can use AI this holiday shopping season
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3 ways merchants can use AI this holiday shopping season

Generative AI is helping retailers around the world approach common challenges in new and creative ways — from improving digital customer service to creating content more efficiently. As we head into the holiday season, here are three ways you can use AI to stand out with shoppers and grow your business. 1. Create a more realistic shopping experience Nearly 80% of online apparel shoppers…

Bard can now connect to your Google apps and services
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Bard can now connect to your Google apps and services

One of the biggest benefits of Bard, an experiment to collaborate with generative AI, is that it can tailor its responses to exactly what you need. For instance, you could ask Bard to start a trip planning Doc for you and your friends, draft up your online marketplace listing, or help explain a science topic to your kids. And now, Bard is getting even better…

YouTube is redesigning the streaming experience for viewers and advertisers
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YouTube is redesigning the streaming experience for viewers and advertisers

Streaming officially has a new leader. In a Kantar survey of weekly video viewers, over half said the first app they opened on their TV screen was YouTube.1 And the latest Nielsen Gauge Report shows YouTube leading streaming watch time on connected TV (CTV) — for the ninth month in a row. Why? Simply put, viewers want choice and variety. Whether it’s music videos, NFL Sunday Ticket, free-to-watch…